THE NEW SPECIES

TitleTHE NEW SPECIES
BrandHYUNDAI MOTORS
Product / ServiceKONA
CategoryA01. Direction
EntrantLOVE AND MONEY Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Production LOVE AND MONEY Seoul, SOUTH KOREA
Production 2 GRIMM BROTHERS Seoul, SOUTH KOREA
Additional Company GIANT STEP Seoul, SOUTH KOREA
Additional Company 2 DR. HOOK Seoul, SOUTH KOREA
Additional Company 3 GIANT STEP Seoul, SOUTH KOREA
Additional Company 4 HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA

Credits

Name Company Position
Gunny Park Innocean worldwide Creative Director
Jun Oh Lee Innocean worldwide Art Director
Yong Hee Kim Innocean worldwide Art Director
Hye Lee Kim Innocean worldwide Art Director
Jae Shik Seo Innocean worldwide Copy writer
Hyun Jeong Choi Innocean worldwide Copy writer
Taeyong Kim Innocean worldwide AE
Hee Gon Suh Innocean worldwide AE
Kil Hyuoung Lee Innocean worldwide AE
Jooyoung Kyung Innocean worldwide AE
Jina Shin Innocean worldwide AE

Brief Explanation

This is a fairytale. One day, an explorer heard of the appearance of a new species on an uninhabited island. When she gets to the island, she finds the car, which has unbelievably high-specifications she has never seen before.

Execution

This is a fairytale. However, I didn’t want to make it a cheesy advertisement. Therefore, I tried to stay very traditional way instead of showing new techniques for directing, including acting, shooting, and editing.

Links

Social Media URL