Title | THE NEW SPECIES |
Brand | HYUNDAI MOTORS |
Product / Service | KONA |
Category | A01. Direction |
Entrant | LOVE AND MONEY Seoul, SOUTH KOREA |
Idea Creation | INNOCEAN WORLDWIDE Seoul, SOUTH KOREA |
Production | LOVE AND MONEY Seoul, SOUTH KOREA |
Production 2 | GRIMM BROTHERS Seoul, SOUTH KOREA |
Additional Company | GIANT STEP Seoul, SOUTH KOREA |
Additional Company 2 | DR. HOOK Seoul, SOUTH KOREA |
Additional Company 3 | GIANT STEP Seoul, SOUTH KOREA |
Additional Company 4 | HYUNDAI MOTOR COMPANY Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Gunny Park | Innocean worldwide | Creative Director |
Jun Oh Lee | Innocean worldwide | Art Director |
Yong Hee Kim | Innocean worldwide | Art Director |
Hye Lee Kim | Innocean worldwide | Art Director |
Jae Shik Seo | Innocean worldwide | Copy writer |
Hyun Jeong Choi | Innocean worldwide | Copy writer |
Taeyong Kim | Innocean worldwide | AE |
Hee Gon Suh | Innocean worldwide | AE |
Kil Hyuoung Lee | Innocean worldwide | AE |
Jooyoung Kyung | Innocean worldwide | AE |
Jina Shin | Innocean worldwide | AE |
This is a fairytale. One day, an explorer heard of the appearance of a new species on an uninhabited island. When she gets to the island, she finds the car, which has unbelievably high-specifications she has never seen before.
This is a fairytale. However, I didn’t want to make it a cheesy advertisement. Therefore, I tried to stay very traditional way instead of showing new techniques for directing, including acting, shooting, and editing.