Title | INSTANT BUZZ / SAMURAIDRONECATIDOLSUPERHUMANRUBEGOLDBERGVIEWERWARNINGTOOEXPLOSIV |
Brand | NISSIN FOOD PRODUCTS CO., LTD. |
Product / Service | CHIKIN RAMEN |
Category | A01. Direction |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
Production | DASH Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ichiro Kinoshita | DENTSU INC. | Executive Creative Director |
Kazunori Saito | DENTSU INC. | Executive Creative Director |
Yoshio Tanahashi | DENTSU INC. | Creative Director |
Naoya Kudo | DENTSU INC. | Planner & Copywriter |
Yohei Nemoto | Dentsu Public Relations Inc. | Media Planning Director |
Koji Urata | Dentsu Public Relations Inc. | Media Planning Manager |
Keisuke Fujita | DENTSU INC. | Media Planner |
Yuichiro Shimada | DENTSU INC. | Account Executive |
Atsuo Sobajima | DENTSU INC. | Account Executive |
Tsuyoshi Sone | DENTSU INC. | Account Executive |
Satoshi Kuno | SparePocket Inc. | Creative Producer |
Maiko Shimada | TOKYO | Producer |
Yuki Taninaka | TOKYO | Production Manager |
Minami Chiwaki | TOKYO | Production Manager |
Yoshihiro Mori | Freelance | Director |
Akiyoshi Yoshida | Freelance | Cinematographer |
Shogen Yamamoto | Freelance | Gaffer |
Mayumi Sugiyama | Freelance | Stylist |
Motoko Suga | Freelance | Hair Make-up |
Tomohiro Kaminaga | Freelance | Coordinator |
Mitsuaki Kayanuma | SPECIAL EFFECTS GIVS | Special Effects |
Harumi Sato | TAIYO KIKAKU co.,ltd. | Designer |
Norihiro Iwama | IEMOTO | Editor |
Ayako Osumi | Freelance | Colorist |
Takahiro Tsuji | Freelance | Flame Artist |
Go Morikawa | TAIYO KIKAKU co.,ltd. | Visual Effects & Computer Artist |
Toshihiko Sakata | TAIYO KIKAKU co.,ltd. | Special Effects Producer |
Shoko Sato | Cinema Sound Works | Sound Designer |
Kanako Kawase | McRAY Corporation | Sound Mixer |
Yoshinobu Morikawa | Atari productions inc. | Music Producer |
We created a video of the world’s first instant ramen noodle, “Chikin Ramen” that would go viral in an instant. Within the 3 minutes video that is the same duration for the Chikin Ramen to be cooked, we filled in 20 of the motifs that are commonly used to make viral movies in Japan. Samurai, drones, high school girls, cats, idol and many others rapidly appear and at the end of the movie, we emphasized paradoxically the importance of the long-loved brand rather than fads that come and go.
We packed as much motifs as we can in the 3 minutes movie, while trying to pop them out at a good tempo so that viewers don’t get bored. We also designed the music so that it flows smooth even though it changes depending on the scenes.