| Title | SOWING KINDNESS |
| Brand | VINASOY CORPORATION |
| Product / Service | VINASOY |
| Category | A05. Cinematography |
| Entrant | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| Idea Creation | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| KIT ONG | THE PURPOSE GROUP | CHIEF CREATIVE OFFICER |
| LE HUY ANH | THE PURPOSE GROUP | EXECUTIVE CREATIVE DIRECTOR |
| NGUYEN HOANG VU | THE PURPOSE GROUP | COPYWRITER |
| SY HUU VINH | THE PURPOSE GROUP | COPYWRITER |
| NGUYEN KIM NGOC | THE PURPOSE GROUP | ART DIRECTOR |
| VU THANH TU | THE PURPOSE GROUP | DESIGNER |
| NGUYEN THE ANH | THE PURPOSE GROUP | DESIGNER |
“Sowing Kindness” is a short film that consists of three adjoining stories linked by acts of kindness performed by strangers. All three stories are connected by a clay doll made by an old man. The clay doll has a secret within. All the acts of kindness happened during the most important festival in Vietnam, Tet/Lunar New Year.