Title | NEVER REST |
Brand | HYUNDAI MOTOR COMPANY AUSTRALIA |
Product / Service | I30 |
Category | A05. Cinematography |
Entrant | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Idea Creation | INNOCEAN WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | NYLON STUDIOS Sydney, AUSTRALIA |
Production 2 | COLLIDER Sydney, AUSTRALIA |
Production 3 | FIN DESIGN + EFFECTS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Steve Jackson | Innocean Worldwide Australia | Executive Creative Director |
Daryl Corps | Innocean Worldwide Australia | Head of Art |
Dave Shirlaw | Innocean Worldwide Australia | Creative Group Head |
Steve Carlin | Innocean Worldwide Australia | Senior Art Director |
Dean Hamilton | Innocean Worldwide Australia | Senior Copywriter |
Dave King | Innocean Worldwide Australia | Senior Copywriter |
Jacqui Walker | Innocean Worldwide Australia | Film Producer |
Scott Davis | Innocean Worldwide Australia | Head of Planning |
Philip Sherar | Innocean Worldwide Australia | Group Account Director |
Vincent Pled | Innocean Worldwide Australia | Account Director |
Kat Knight | Innocean Worldwide Australia | Account Manager |
Daniel Askill | Collider | Director |
Lorin Askill | Collider | 2nd Unit Director |
Rachael Ford-Davies | Collider | Executive Producer |
Julianne Shelton | Collider | Producer |
Alastair Stephen | Fin Design + Effects | Executive Producer |
Justin Bromley | Fin Design + Effects | VFX Supervisors |
Stuart White | Fin Design + Effects | VFX Supervisor |
Simon Lister | Nylon Studios | Sound Designer |
Michael Yezerski | Nylon Studios | Composer |
Karla Henwood | Nylon Studios | Executive Producer |
Oliver Mann | Hyundai Motor Company Australia | Director of Marketing |
Andrew Knox | Hyundai Motor Company Australia | General Manager Marketing |
Nick Cook | Hyundai Motor Company Australia | Product Marketing Manager |
Katrina Mendoza | Hyundai Motor Company Australia | Product Marketing Co-Ordinator |
We start this film with the previous multi-award winning Hyundai i30 falling through the sky from a great height. Restrained and poetic, we pay homage to the silver car while it plummets towards certain destruction. It smashes into the ground with a spectacular impact, creating a huge plume of dust. From out of this dust cloud the new model i30 dramatically emerges. An announcer asks “What do you do after you’ve won Australia’s Best Car’s Award 6 times? You start again.” A new red i30 then drives out of frame and heads across the desert. The film ends with a super, which reads “Reinvented i30. Never Rest.”