TNB - DUGAAN RAYA AIDA, HARI RAYA 2017

TitleTNB - DUGAAN RAYA AIDA, HARI RAYA 2017
BrandTENAGA NASIONAL BERHAD
Product / ServiceTNB FESTIVE
CategoryA01. Direction
EntrantRESERVOIR WORLD Kuala Lumpur, MALAYSIA
Idea Creation LEO BURNETT Kuala Lumpur, MALAYSIA
Production RESERVOIR WORLD Kuala Lumpur, MALAYSIA
Production 2 MECCANICA EFX Petaling Jaya, MALAYSIA
Production 3 SONIC SOUL PRODUCTIONS Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Iska Hashim Leo Burnett Malaysia Group Creative Director
Hyrul Anuar Leo Burnett Malaysia Senior Art Director
Ayuni Safira Leo Burnett Malaysia Senior Copywriter
Megat Camin Rizvi Leo Burnett Malaysia Group Account Director
Ashikin Yusof Leo Burnett Malaysia Account Manager
Roseniyati Abdullah Leo Burnett Malaysia AV Producer
Quek Shio Chuan Reservoir World Sdn Bhd Director
Ryan Khoo Reservoir World Sdn Bhd Founder
Chow Chun Son Reservoir World Sdn Bhd Founding Partner
Cheong Wai Leng Reservoir World Sdn Bhd Executive Producer
Jordan Chiam Reservoir World Sdn Bhd DOP
Sheldon Aruel Reservoir World Sdn Bhd Editor
Ananth Kumar Sonic Soul Production CEO
Raof Zamirdin Sonic Soul Production Composer
Muhamad Sahri Sonic Soul Production Sound Engineer
Wan Suhaila Sonic Soul Production Executive Producer
Donna Manuel Meccanica Efx Producer
Ooi Yi Jing Meccanica Efx Colour Grader
Hamman Amin bin Roselan Meccanica Efx Online Artist

Brief Explanation

This film is comedy film that centers around Aida and her journey home for Hari Raya. Aida receives a call from her family reminding her about the Raya costumes she promised her sisters. She is then given a mountain of work to complete. This causes Aida to panic. She gets an idea to bake and sell Raya cookies to earn extra cash to make the Raya costumes. She also manages to complete the work assigned to her by her boss. This allows Aida to go home. Aida arrives at the bus station, but she had misplaced her bus ticket. She bemoans her fate on social media, and a friend offers her a ride home. However, Aida realises that she had left the Raya costumes at the bus station. Aida returns home devastated. Aida’s mother consoles Aida, telling her that her presence with them is more important than the Raya Costumes.

Execution

Reading the summary of this film, one would imagine this film maybe being a little simplistic. That was essentially the challenge. How do you make something simple, into something outstanding, something special? This is why this film took the direction of being over the top. In terms of the story, crazy elements like the talking cat and tears reversing were included. The cinematography, editing and music too was crafted to be over the top. All these elements combined made the film a remarkable feat as it was incredibly received by Malaysians.

Links

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