Title | TNB - DUGAAN RAYA AIDA, HARI RAYA 2017 |
Brand | TENAGA NASIONAL BERHAD |
Product / Service | TNB FESTIVE |
Category | A01. Direction |
Entrant | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
Idea Creation | LEO BURNETT Kuala Lumpur, MALAYSIA |
Production | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
Production 2 | MECCANICA EFX Petaling Jaya, MALAYSIA |
Production 3 | SONIC SOUL PRODUCTIONS Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Iska Hashim | Leo Burnett Malaysia | Group Creative Director |
Hyrul Anuar | Leo Burnett Malaysia | Senior Art Director |
Ayuni Safira | Leo Burnett Malaysia | Senior Copywriter |
Megat Camin Rizvi | Leo Burnett Malaysia | Group Account Director |
Ashikin Yusof | Leo Burnett Malaysia | Account Manager |
Roseniyati Abdullah | Leo Burnett Malaysia | AV Producer |
Quek Shio Chuan | Reservoir World Sdn Bhd | Director |
Ryan Khoo | Reservoir World Sdn Bhd | Founder |
Chow Chun Son | Reservoir World Sdn Bhd | Founding Partner |
Cheong Wai Leng | Reservoir World Sdn Bhd | Executive Producer |
Jordan Chiam | Reservoir World Sdn Bhd | DOP |
Sheldon Aruel | Reservoir World Sdn Bhd | Editor |
Ananth Kumar | Sonic Soul Production | CEO |
Raof Zamirdin | Sonic Soul Production | Composer |
Muhamad Sahri | Sonic Soul Production | Sound Engineer |
Wan Suhaila | Sonic Soul Production | Executive Producer |
Donna Manuel | Meccanica Efx | Producer |
Ooi Yi Jing | Meccanica Efx | Colour Grader |
Hamman Amin bin Roselan | Meccanica Efx | Online Artist |
This film is comedy film that centers around Aida and her journey home for Hari Raya. Aida receives a call from her family reminding her about the Raya costumes she promised her sisters. She is then given a mountain of work to complete. This causes Aida to panic. She gets an idea to bake and sell Raya cookies to earn extra cash to make the Raya costumes. She also manages to complete the work assigned to her by her boss. This allows Aida to go home. Aida arrives at the bus station, but she had misplaced her bus ticket. She bemoans her fate on social media, and a friend offers her a ride home. However, Aida realises that she had left the Raya costumes at the bus station. Aida returns home devastated. Aida’s mother consoles Aida, telling her that her presence with them is more important than the Raya Costumes.
Reading the summary of this film, one would imagine this film maybe being a little simplistic. That was essentially the challenge. How do you make something simple, into something outstanding, something special? This is why this film took the direction of being over the top. In terms of the story, crazy elements like the talking cat and tears reversing were included. The cinematography, editing and music too was crafted to be over the top. All these elements combined made the film a remarkable feat as it was incredibly received by Malaysians.