Title | PAYMO TABLE TRICK |
Brand | ANYPAY INC. |
Product / Service | PAYMO |
Category | A12. Achievement in Production |
Entrant | PARTY Tokyo, JAPAN |
Idea Creation | PARTY Tokyo, JAPAN |
Idea Creation 2 | BBDO J WEST Fukuoka, JAPAN |
Production | GEEK PICTURES Tokyo, JAPAN |
Production 2 | EPOCH Tokyo, JAPAN |
Additional Company | FINE FILMS Tokyo, JAPAN |
Additional Company 2 | WORSAL Tokyo, JAPAN |
Additional Company 3 | OFFICE GO Tokyo, JAPAN |
Additional Company 4 | THYMON Tokyo, JAPAN |
Additional Company 5 | OMNIBUS JAPAN INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | PARTY | Executive Creative Director |
Norikuni Takamiya | PARTY | Creative Director |
Hiroshi Yamanaka | PARTY | Project Manager+Planner |
Yuki Ohtsu | PARTY | Copywriter |
Suno Nishiyama | PARTY | PR Manager |
Jun Tanaka | PARTY | Executive Producer |
Kairi Manabe | BBDO J WEST | Planner+Copywriter+Lyricist |
Masato Sato | GEEK PICTURES | Producer |
Yusuke Kobayashi | GEEK PICTURES | Producer |
Shunsuke Kishimoto | GEEK PICTURES | Production Manager |
Tsuyoshi Taniyama | EPOCH | Director |
Nao Kawamatsu | freelance | Assistant Director |
Jin Ito | freelance | DoP |
Tadasuke Kikuchi | freelance | Gaffer |
Yui Miyamori | freelance | Art Department |
Yuta Nakamura | freelance | Film Operator |
Takuma Yuki | Fine FILMS | Grip |
Satoshi Kaji | WORSAL | Action Coordinator |
Dandy GO | Office GO | Tablecloth Trick Coordinator |
Takashi Usui | THYMON | Stylist |
Nana Yokai | freelance | Hair-&-Makeup Artist |
Masaki Imanishi | OMNIBUS JAPAN | Colorist |
Yuta Miura | OMNIBUS JAPAN | Online Editor |
Yusuke Ono | Yco | Motion Designer |
Kazuyuki Miura | OMNIBUS JAPAN | Mixer |
Yoshiaki Tokunaga | ONPa | Sound Designer |
Yusuke Emoto | EMC | Track Maker+Vocalist |
Emi Okamoto | Friends | Vocalist+Bassist |
TOMY Koichiro | freelance | Lyricist |
Kanon Kawaguchi | Vithmic Model Agency | Cast |
This online film concisely depicts the story of a young lady bickering and breaking up with her boyfriend, recovering through a fun get-together with friends, ultimately moving on and enjoying life again. The highlight of this piece is the rhythmic movement of the main character through various scenes and swiftly changing her outer appearance. Adding spice to the story, the young lady performs tablecloth tricks. The degree of difficulty of the tricks increases gradually, and the filming continues in nearly one long take, ending on an unexpected note. An original song accompanies the film, featuring lyrics that verbalize the visual message of how versatile this smartphone go-Dutch service is.
Shooting in nearly one long take for this film, the challenge was to match the timings of the music and the tablecloth trick performances. While maintaining the message the service aimed to communicate, we continued adjusting the sounds and arrangement of the rap portion in the lyrics on-set. After dozens of takes, we finally achieved a successful take. The film was shot with hand-held camera in order to follow the main character who is constantly moving around existing architecture. Keeping consistent focus and filming in one long shot proved to be challenging. However, achieving the shot in one day in order to accommodate budget limitation could be called a miracle.