RAT'S TALE

Bronze Spike
TitleRAT'S TALE
BrandNZ TRANSPORT AGENCY
Product / ServiceNZ TRANSPORT AGENCY
CategoryA06. Editing
EntrantFINCH Sydney, AUSTRALIA
Idea Creation CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND
Media Placement OMD WELLINGTON, NEW ZEALAND
Production FINCH Sydney, AUSTRALIA
Additional Company NZ TRANSPORT AGENCY Wellington, NEW ZEALAND
Additional Company 2 THE BUTCHERY Sydney, AUSTRALIA
Additional Company 3 BLOCKHEAD VFX Sydney, AUSTRALIA
Additional Company 4 THE COOPERS Auckland, NEW ZEALAND

Credits

Name Company Position
Brigid Alkema Clemenger BBDO | Touchcast Executive Creative Director
Brett Hoskin Clemenger BBDO | Touchcast Managing Director
Emily Beautrais Clemenger BBDO | Touchcast Creative Director
Frances Cooke/Josh Stuart Clemenger BBDO | Touchcast Creative
Linda Major Clemenger BBDO | Touchcast Managing Partner
Bethany Omeri Clemenger BBDO | Touchcast Strategist
Matt Barnes Clemenger BBDO | Touchcast Business Manager
Robbie Allen Clemenger BBDO | Touchcast Project Manager
Ursula Nichols Clemenger BBDO | Touchcast Design Researcher
Christina Hazard Clemenger BBDO | Touchcast Head of Content Production
Nick Ball FINCH Director
Camilla Mazzaferro FINCH Producer
Karen Bryson FINCH Executive Producer
Lachlan Milne ACS Cinematographer
Neville Stevenson Freelance Production Designer
Kylee Strathdee Freelance Costume Designer
Jo Scott The Butchery Editor
Trish Cahill Freelance Colourist
Paul Stent Freelance Agency Sound Mix
Hilary Yiasoumi OMD Wellington Director of TV Trading
Jake Firman OMD Wellington Strategic Planner
Ros Ross OMD Wellington Account Director

Brief Explanation

The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.