Title | RAT'S TALE |
Brand | NZ TRANSPORT AGENCY |
Product / Service | NZ TRANSPORT AGENCY |
Category | A01. Direction |
Entrant | FINCH Sydney, AUSTRALIA |
Idea Creation | CLEMENGER BBDO | TOUCHCAST Wellington, NEW ZEALAND |
Media Placement | OMD WELLINGTON, NEW ZEALAND |
Production | FINCH Sydney, AUSTRALIA |
Additional Company | NZ TRANSPORT AGENCY Wellington, NEW ZEALAND |
Additional Company 2 | THE BUTCHERY Sydney, AUSTRALIA |
Additional Company 3 | BLOCKHEAD VFX Sydney, AUSTRALIA |
Additional Company 4 | THE COOPERS Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Brigid Alkema | Clemenger BBDO | Touchcast | Executive Creative Director |
Brett Hoskin | Clemenger BBDO | Touchcast | Managing Director |
Emily Beautrais | Clemenger BBDO | Touchcast | Creative Director |
Frances Cooke/Josh Stuart | Clemenger BBDO | Touchcast | Creative |
Linda Major | Clemenger BBDO | Touchcast | Managing Partner |
Bethany Omeri | Clemenger BBDO | Touchcast | Strategist |
Matt Barnes | Clemenger BBDO | Touchcast | Business Manager |
Robbie Allen | Clemenger BBDO | Touchcast | Project Manager |
Ursula Nichols | Clemenger BBDO | Touchcast | Design Researcher |
Christina Hazard | Clemenger BBDO | Touchcast | Head of Content Production |
Nick Ball | FINCH | Director |
Camilla Mazzaferro | FINCH | Producer |
Karen Bryson | FINCH | Executive Producer |
Lachlan Milne | ACS | Cinematographer |
Neville Stevenson | Freelance | Production Designer |
Kylee Strathdee | Freelance | Costume Designer |
Jo Scott | The Butchery | Editor |
Trish Cahill | Freelance | Colourist |
Paul Stent | Freelance | Agency Sound Mix |
Hilary Yiasoumi | OMD Wellington | Director of TV Trading |
Jake Firman | OMD Wellington | Strategic Planner |
Ros Ross | OMD Wellington | Account Director |
The story follows ‘Rats’, a real-life, non-acting, true-blooded loveable rogue, with hair to match. It begins as he leaves a party, and then we see what he weighs up against the decision to drive.
Working with street cast actors and shot in 3 very long days and nights, the vision for this film required an honest and uninfluenced approach to the series of vignettes. The situations were developed off the real life experiences of our Facebook cast actor with zero acting experience. Authentic and raw, the film was about creating a no-holds-barred experience'fest - that treated the target market with reverence and legitimacy.