Title | #3890TIGERS |
Brand | HEINEKEN ASIA PACIFIC PTE. LTD. |
Product / Service | TIGER BEER |
Category | A07. Use of Original Music |
Entrant | HEINEKEN ASIA PACIFIC Singapore, SINGAPORE |
Idea Creation | MARCEL SYDNEY, AUSTRALIA |
Production | HECKLER Sydney, AUSTRALIA |
Production 2 | GOODOIL FILMS Sydney, AUSTRALIA |
Production 3 | DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles, USA |
Name | Company | Position |
---|---|---|
Marcel Sydney | Marcel Sydney | Creative Agency |
The tiger is a global symbol of courage, strength and power and since 1932 Tiger Beer’s emblem. Yet only 3890 remain in the wild. Whilst donations help police illegal trade, if you stop demand you stop supply. Our target audience are inspired by street culture and look to artists for inspiration. The film shows six artists from across the world, their admiration for the tiger and passion to save them. It shows the artwork being created by the artists that will be used in the fight to save the tigers. The film educates consumers on the threat to tigers and talks about the determination to protect them. Using art as a platform to unite people across the world, the film rallies consumers to protect tigers for future generations so they exist for real and not just as art.