#3890TIGERS

Title#3890TIGERS
BrandHEINEKEN ASIA PACIFIC PTE. LTD.
Product / ServiceTIGER BEER
CategoryA07. Use of Original Music
EntrantHEINEKEN ASIA PACIFIC Singapore, SINGAPORE
Idea Creation MARCEL SYDNEY, AUSTRALIA
Production HECKLER Sydney, AUSTRALIA
Production 2 GOODOIL FILMS Sydney, AUSTRALIA
Production 3 DUMBFOUNDEAD VIA TRANSPARENT AGENCY Los Angeles, USA

Credits

Name Company Position
Marcel Sydney Marcel Sydney Creative Agency

Brief Explanation

The tiger is a global symbol of courage, strength and power and since 1932 Tiger Beer’s emblem. Yet only 3890 remain in the wild. Whilst donations help police illegal trade, if you stop demand you stop supply. Our target audience are inspired by street culture and look to artists for inspiration. The film shows six artists from across the world, their admiration for the tiger and passion to save them. It shows the artwork being created by the artists that will be used in the fight to save the tigers. The film educates consumers on the threat to tigers and talks about the determination to protect them. Using art as a platform to unite people across the world, the film rallies consumers to protect tigers for future generations so they exist for real and not just as art.

Links

Video URL