POWER WALK

TitlePOWER WALK
BrandTD AMERITRADE SINGAPORE PTE LTD
Product / ServiceBROKERAGE SERVICES
CategoryA07. Use of Original Music
EntrantHAVAS SINGAPORE, SINGAPORE
Idea Creation HAVAS SINGAPORE, SINGAPORE
Production THE SWEET SHOP Bangkok, THAILAND
Production 2 SONG ZU SINGAPORE Singapore, SINGAPORE

Credits

Name Company Position
Andrew Hook Havas Singapore Chief Creative Officer
Kelvin Lim Havas Singapore Creative Director
Y2 Villanueva Havas Singapore Copywriter
Farhan Darma Havas Singapore Art Director
Vanessa Thomas Freelance Agency Producer
Antoine de La Seiglière Havas Singapore Regional Group Account Director | Director of Operations SEA
Sophie Reynard Havas Singapore Account Manager
Gereld Khoong Havas Singapore Strategic Planner
Damien Shatford The Sweet Shop Director
Laura Geagea The Sweet Shop Executive Producer
Daniel Ho The Sweet Shop Managing Director
Sharlene George The Sweet Shop Global EP / Managing Partner
Paul Prince The Sweet Shop CEO / Founding Partner
Edward Goldner The Sweet Shop Director of Photography
Boontawee (Thor) Taweepasas The Sweet Shop Art Director
Keith Ngiau Freelance Editor
The Spice Shop Bangkok The Spice Shop Bangkok Post Production
Terrence Kwan The Spice Shop Executive Producer
Lindsay Jehan Song Zu Music Director
Ben Lam Song Zu Composer
Damian Waddell Song Zu Sound Designer
Donny Pereira Song Zu Executive Producer

Brief Explanation

TD Ameritrade Singapore provides access to cutting-­edge trading technology, low commission rates, online education, and outstanding customer service. A landmark brand in the U.S., TD Ameritrade is a relatively new entrant to the Singapore market. Our launch TVC tells the story of Stephen, an ordinary guy from middle management. You wouldn’t notice him if you passed him in the street – or in the elevator. However, there’s something different about him this morning. It’s hard to pin down, but it’s definitely there. He may be the consummate ‘little guy’, but he’s not going to let that hold him back. When Stephen walks into the office that morning, there’s a new spring in his step… so to speak. Why? Because he’s chosen to ‘go big’ by trading with TD Ameritrade.