CATS LEARNING

TitleCATS LEARNING
BrandU-CAN
Product / ServiceCORPORATED
CategoryA04. Production Design / Art Direction
EntrantU-CAN Tokyo, JAPAN
Idea Creation HAKUHODO KETTLE Tokyo, JAPAN
Idea Creation 2 HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO KETTLE Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
Kentaro Kimura Hakuhodo Kettle CEO
Yusuke Kanda Hakuhodo Planner/Copy Writer
Tomoya Suzuki Hakuhodo Planner/Copy Writer
Ikuko Ota Hakuhodo Kettle PR
Akemi Nio Hakuhodo Kettle PR
Shigechika Muto Hakuhodo Account Director
Nobuo Kinoshita Hakuhodo Account Direcor
Kosuke Orimo Hakuhodo Product's Producer
Shinji Asano Hakuhodo Product's Producer
Yujin Kishimoto Hakuhodo Product's Production Manager
Yoshihiro Mori Aoi Pro Director
Akiyoshi Yoshida SPEC Cinematographer
Ryu Matsumura Freelance Gaffer
Etsuko Takeuchi Freelance Art director
TOMISHIRO Atari productions Composer

Brief Explanation

A heartwarming and fantastical story of two cats diligently studying through correspondence learning, secretly and out of sight of their owner. An old lady lives alone with her two cats out in the countryside deep in the mountains. One day, correspondence learning materials are delivered to their house. The cats work on their studies whenever the old lady is out of the house, learning behavioral skills therapeutic to people, such as wagging their tails and giving massages, with the guidance of their correspondence learning textbooks. They work diligently to learn and improve their therapeutic skills. Their goal was to heal the pain of her loneliness since her husband passed away. This is a film that portrays the value of correspondence learning that produces results that brings happiness and new surprises to people through the knowledge attained unbeknownst to others.

The Brief

For the shooting location we used an old house in the mountains of Nagano prefecture famous for its beautiful natural landscape. We were able to capture the “beauty of Japan’s four seasons” on film by following the cats in their studies over the course of a year. For the spring, “cherry blossoms”, “nano hana(rape blossoms)”, “rainy season”, and “teru teru bozu(rain warding doll)”. For the summer, “cicadas singing”, “fans blowing”, “water melons”, for the autumn, “autumn leaves”, “dried persimmons”, for the winter, “snowy landscape”, “rain while the sun is out”, etc., motifs distinct to Japan were overlapped with scenes of the actor’s impressions. As a result, this artistic direction was able to bring out their acting to the maximum possible for this emotional story.

Links

Website URL