Title | CHANGE |
Brand | FOOD PASSION |
Product / Service | BAR-B-Q PLAZA RESTAURANTS |
Category | A01. Direction |
Entrant | GREYNJ UNITED Bangkok, THAILAND |
Idea Creation | GREYNJ UNITED Bangkok, THAILAND |
Production | PHENOMENA Bangkok, THAILAND |
Additional Company | FOOD PASSION Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Jureeporn Thaidumrong | GREYnJ UNITED | Chief Creative Officer |
Apiwat Pattalarungkhan | GREYnJ UNITED | Creative Director |
Matthana Saetiaw | GREYnJ UNITED | Senior Art Director |
Arnon Kantawang | GREYnJ UNITED | Senior Art Director |
Jirayu Jetphunsap | GREYnJ UNITED | Art Director |
Worrawan Chailert | GREYnJ UNITED | Copywriter |
Cholada Pengprapatna | GREYnJ UNITED | Copywriter |
Kanaporn Hutcheson | GREYnJ UNITED | Managing Director |
Kanokkorn Seehapan | GREYnJ UNITED | Group Client Service Director |
Pojanee Sowantip | GREYnJ UNITED | Digital Media Director |
Vorawan Keawket | GREYnJ UNITED | Account Director |
Nutnaree Harussadeechavalit | GREYnJ UNITED | Account Executive |
Chalinee Songsroi | GREYnJ UNITED | Social Media Specialist |
Prapapan Lekda | GREYnJ UNITED | Social Media Specialist |
Jongkoch Dusittanakarin | GREYnJ UNITED | Strategic Planning Manager |
Mali Pongsirirak | GREYnJ UNITED | Agency Producer |
Bar-B-Q Plaza was about to change their grilling pan in September 2016. Earlier in the year, a customer coincidently started an online petition requesting to change the pan because of the soup space being too narrow to fit a spoon. Other consumers complained about their meat sliding down into the soup space. We turned their complaints into the reason for our change of pan, in a tongue-in-cheek way. We dramatized them into scenes mimicking Thai soap operas. The film starts like a heartbreaking drama movie, drawing the audience into an intimate moment between mother and daughter. The daughter is upset for a reason and the mother invites her to voice out her problems. We reveal that she is upset about Bar-B-Q Plaza’s old pan. After a few over-the-top bursts of emotions and complaints from different people, we then reveal our new stylish black pan as the pay-off.