Title | SADO METAL |
Brand | SADO TOURISM ASSOCIATION |
Product / Service | TOURISM |
Category | A03. Casting |
Entrant | DENTSU EAST JAPAN Tokyo, JAPAN |
Idea Creation | DENTSU EAST JAPAN Tokyo, JAPAN |
PR | DENTSU EAST JAPAN Tokyo, JAPAN |
Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Saiko Furui | DENTSU EAST JAPAN INC. | Senior Creative Director |
Yuki Kumagae | DENTSU EAST JAPAN INC. | Art Director |
Mariko Yamaguchi | DENTSU EAST JAPAN INC. | Copy Writer |
Yoichi Yanagihara | DENTSU EAST JAPAN INC. | PR Planner |
Michiko Ohashi | DENTSU EAST JAPAN INC. | PR Planner |
Koji Omata | DENTSU EAST JAPAN INC. | account executive |
Yorihito Oshima | DENTSU EAST JAPAN INC. | account executive |
Yoshimune Takamatsu | NIBAN-KOBO | Producer |
Hidejiro Kojima | Niban-Kobo | Producer |
Yuki Obata | Niban-Kobo | Production manager |
Masahiro Date | Mugico | Director |
Daiki Watabe | Free | cameraman |
Seiga Takeuchi | Free | Lightman |
Tetsuya Kanmuri | Free | Vocal |
SAKI | Mary's Blood | Base |
Hitoshi Fushimi | Free | Sound design |
Hajime Uchiyama | Free | Composer |
Kazuhiko Saito | Free | Dorone Cameraman |
Asako Yamazaki | Free | Stylist |
Ayaka Nakajima | Free | Hairmake |
Kouko Takahashi | Free | Casting |
Kosuke Hoshi | Free | Performer |
Kyosuke Ichijo | Free | Performer |
Discovered a Heavy Metal band in Sado island ,where had a rich gold mine. The Metal band members spent quality time on watching native Japanese bird, “the Crested ibis”, doing some gigs with traditional drums, parading through the tunnel in Sado-kinzan, and singing/playing music. In the end, they got on a tub-boat (which is well known as Sado local specialty) and shouting out “Come on” to viewers from the sea .
Casted a leading Metal music vocalist and guitarist in Japan, and created a music video of “SADOMETAL”. Implemented PR activities in order to appeal to young people and aimed to go viral on SNSs.