| Title | SADO METAL |
| Brand | SADO TOURISM ASSOCIATION |
| Product / Service | TOURISM |
| Category | A03. Casting |
| Entrant | DENTSU EAST JAPAN Tokyo, JAPAN |
| Idea Creation | DENTSU EAST JAPAN Tokyo, JAPAN |
| PR | DENTSU EAST JAPAN Tokyo, JAPAN |
| Production | NIBAN-KOBO PRODUCTIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Saiko Furui | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | Senior Creative Director |
| Yuki Kumagae | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | Art Director |
| Mariko Yamaguchi | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | Copy Writer |
| Yoichi Yanagihara | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | PR Planner |
| Michiko Ohashi | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | PR Planner |
| Koji Omata | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | account executive |
| Yorihito Oshima | ＤＥＮＴＳＵ ＥＡＳＴ ＪＡＰＡＮ ＩＮＣ． | account executive |
| Yoshimune Takamatsu | NIBAN-KOBO | Producer |
| Hidejiro Kojima | Niban-Kobo | Producer |
| Yuki Obata | Niban-Kobo | Production manager |
| Masahiro Date | Mugico | Director |
| Daiki Watabe | Free | cameraman |
| Seiga Takeuchi | Free | Lightman |
| Tetsuya Kanmuri | Free | Vocal |
| SAKI | Mary's Blood | Base |
| Hitoshi Fushimi | Free | Sound design |
| Hajime Uchiyama | Free | Composer |
| Kazuhiko Saito | Free | Dorone Cameraman |
| Asako Yamazaki | Free | Stylist |
| Ayaka Nakajima | Free | Hairmake |
| Kouko Takahashi | Free | Casting |
| Kosuke Hoshi | Free | Performer |
| Kyosuke Ichijo | Free | Performer |
Discovered a Heavy Metal band in Sado island ,where had a rich gold mine. The Metal band members spent quality time on watching native Japanese bird, “the Crested ibis”, doing some gigs with traditional drums, parading through the tunnel in Sado-kinzan, and singing/playing music. In the end, they got on a tub-boat (which is well known as Sado local specialty) and shouting out “Come on” to viewers from the sea .
Casted a leading Metal music vocalist and guitarist in Japan, and created a music video of “SADOMETAL”. Implemented PR activities in order to appeal to young people and aimed to go viral on SNSs.