| Title | A BCF'ING MUSICAL |
| Brand | BCF |
| Product / Service | BOATING CAMPING FISHING |
| Category | A01. Direction |
| Entrant | THE SWEET SHOP Melbourne, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Media Placement | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| PR | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | THE SWEET SHOP Melbourne, AUSTRALIA |
| Production 2 | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Ant Keogh | Clemenger BBDO Melbourne | Chief Creative Officer |
| Cristian Staal | Clemenger BBDO Melbourne | Creative Director, Art Director |
| Marianne Harvey | Clemenger BBDO Melbourne | Creative Director |
| Christie Meehan | Clemenger BBDO Brisbane | Copywriter |
| Russel Fox | Clemenger BBDO Melbourne | Art Director |
| Karolina Bozajkovska | Clemenger BBDO Melbourne | Senior Producer |
| Lisa Moro | Clemenger BBDO Melbourne | Senior Producer |
| Nick Kelly | The Sweet Shop | Director |
| Allison Lockwood | The Sweet Shop | Production Producer |
| Martyn Williams | The Sweet Shop | Cinematographer |
| Jon Dowding | The Sweet Shop | Production Designer |
| Stuart Morley | The Editors | Editor |
| Edel Rafferty | Method Studios | Colourist |
| Paul Le Couteur | Flagstaff Studios | Sound Designer |
The ad begins in an office boardroom, where a manager asks one of the men to make sense of the figures on the spreadsheet. The man replies in song, rising from his chair with two others singing ‘Boatin’ Campin’ Fishin’ – it’s BCFing fun!, while the vision captures the fun of boating, camping and fishing with an emphasis of getting away from the city on the weekend. The TVC ends with a call-to-action to ‘Be a BCFing expert’, which aims to help audiences experience the full diversity and variety of their own outdoor experiences.