POWERWALK

TitlePOWERWALK
BrandTD AMERITRADE
Product / ServiceFINANCIAL
CategoryA04. Production Design / Art Direction
EntrantTHE SWEET SHOP Bangkok, THAILAND
Idea Creation HAVAS SINGAPORE, SINGAPORE
Idea Creation 2 TD AMERITRADE ASIA Singapore, SINGAPORE
Media Placement HAVAS SINGAPORE, SINGAPORE
Media Placement 2 TD AMERITRADE ASIA Singapore, SINGAPORE
PR HAVAS SINGAPORE, SINGAPORE
PR 2 TD AMERITRADE ASIA Singapore, SINGAPORE
Production THE SWEET SHOP Bangkok, THAILAND
Production 2 HAVAS SINGAPORE, SINGAPORE

Credits

Name Company Position
Damon Stapleton DDB NZ Chief Creative Officer
Shane Bradnick DDB NZ Executive Creative Director
Brett Colliver DDB NZ Creative Director
Mike Felix DDB NZ Creative Director
Rosie Grayson DDB NZ Agency Producer
Judy Thompson DDB NZ Executive Producer
Mark Albiston The Sweet Shop Director
Fiona King The Sweet Shop Managing Director/Executive Producer
Andy Mauger The Sweet Shop Producer
Marty Williams Freelance Cinematographer
Pete Ritchie Palace Studio Grade
Luke Haigh Palace Studio Editor
Cam Ballantyne Beatworms Soundtrack/Composer/Music
Guy Cousins Lotto NZ Chief Marketing Officer

Brief Explanation

The launch TVC tells the story of Stephen, an ordinary guy from middle management, who has chosen to 'go big' by trading with TD Ameritrade.