Title | POWERWALK |
Brand | TD AMERITRADE |
Product / Service | FINANCIAL |
Category | A01. Direction |
Entrant | THE SWEET SHOP Bangkok, THAILAND |
Idea Creation | HAVAS SINGAPORE, SINGAPORE |
Idea Creation 2 | TD AMERITRADE ASIA Singapore, SINGAPORE |
Media Placement | HAVAS SINGAPORE, SINGAPORE |
Media Placement 2 | TD AMERITRADE ASIA Singapore, SINGAPORE |
PR | HAVAS SINGAPORE, SINGAPORE |
PR 2 | TD AMERITRADE ASIA Singapore, SINGAPORE |
Production | THE SWEET SHOP Bangkok, THAILAND |
Production 2 | HAVAS SINGAPORE, SINGAPORE |
Name | Company | Position |
---|---|---|
Andrew Hook | Havas Singapore | Group Executive Creative Director |
Kelvin Lim | Havas Singapore | Associate Creative Director |
Y2 Villanueva | Havas Singapore | Copywriter |
Farhan Darma | Havas Singapore | Art Director |
Vanessa Thomas | Havas Singapore | Agency Producer |
Damien Shatford | The Sweet Shop | Director |
Laura Geagea | The Sweet Shop | Executive Producer |
Daniel Ho | The Sweet Shop | Managing Director/Executive Producer |
Edward Goldner | The Sweet Shop | Cinematographer |
Boontawee (Thor) Taweepasas | The Sweet Shop | Art Director |
Keith Ngiau | Freelance | Editor |
Terrence Kwan | The Spice Shop Bangkok | Executive Producer |
Lindsay Jehan | Song Zu | Music Director |
Ben Lam | Song Zu | Composer |
Damian Waddell | Song Zu | Sound Designer |
Donny Pereira | Song Zu | Executive Producer |
The launch TVC tells the story of Stephen, an ordinary guy from middle management, who has chosen to 'go big' by trading with TD Ameritrade.
"The beauty of this spot lies in the contrast between the prosaic world of the main character getting on with the daily grind, and the excitement that he feels inside. He's got a secret, and this gives him the confidence to express his inner cool."