| Title | MUM'S MAGIC |
| Brand | LOTTO NEW ZEALAND |
| Product / Service | LOTTERY |
| Category | A01. Direction |
| Entrant | THE SWEET SHOP Auckland, NEW ZEALAND |
| Idea Creation | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Idea Creation 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| Media Placement | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| PR | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| PR 2 | LOTTO NEW ZEALAND Remuera, NEW ZEALAND |
| Production | THE SWEET SHOP Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Guy Cousins | Lotto NZ | Chief Marketing Officer |
| Keri Merilees | Lotto NZ | Head of Marketing Communications |
| Damon Stapleton | DDB NZ | Chief Creative Officer |
| Shane Bradnick | DDB NZ | Executive Creative Director |
| Brett Colliver | DDB NZ | Creative Director |
| Mike Felix | DDB NZ | Creative Director |
| Jake O'Driscoll | DDB NZ | Art Director |
| Sylvia Humphries | DDB NZ | Copywriter |
| Samantha Royal | DDB NZ | Senior Agency Producer |
| Judy Thompson | DDB NZ | Executive Producer |
| Dylan Pharazyn | The Sweet Shop | Director |
| Larisa Tiffin | The Sweet Shop | Producer |
| Fiona King | The Sweet Shop | Executive Producer/Managing Director |
| Ben Dailey | The Sweet Shop | Executive Producer |
| Sam Brunette | Palace Studio | Editor |
The spot follows a young boy's experience with his mum at home. We watch as the boy's "floordrobe" returns itself to his wardrobe, his dinner just appears on his plate and no matter where he falls asleep, he always seems to wake up in his bed. Demonstrating how the amazing things she does seem to just magically happen, yet usually go without thanks.
“I loved the idea of mum’s magic in this script. The realism we used brings to life the transformation of messy to tidy, just as a child might imagine. It’s a warm and genuine thanks to mums for all the work they do that goes unnoticed.”