Title | TROLLEY |
Brand | ALDI |
Product / Service | GROCERY |
Category | A01. Direction |
Entrant | THE SWEET SHOP Melbourne, AUSTRALIA |
Idea Creation | BMF Melbourne, AUSTRALIA |
Idea Creation 2 | ALDI STORES AUSTRALIA Minchinbury, AUSTRALIA |
Media Placement | BMF Melbourne, AUSTRALIA |
Media Placement 2 | ALDI STORES AUSTRALIA Minchinbury, AUSTRALIA |
PR | ALDI STORES AUSTRALIA Minchinbury, AUSTRALIA |
Production | THE SWEET SHOP Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Cam Blackley | BMF | Executive Creative Director |
Alex Derwin | BMF | Creative Director |
Rosita Rawnsley-Mason | BMF | Associate Creative Director |
Nadia Ahmad | BMF | Art Directors |
Tom Johnson | BMF | Copywriter |
Millicent Malcolm | BMF | Copywriter |
Matthew Hughes | BMF | Designer |
Hugh Munro | BMF | Head of Planning |
Christina Aventi | BMF | Executive Planning Director |
Stephen McArdle | BMF | Managing Director |
Jenny Lee Archer | BMF | Agency Producer |
Steve Ayson | The Sweet Shop | Director |
Cindy Kavanagh | The Sweet Shop | Producer |
Loren Bradley | The Sweet Shop | Executive Producer |
Edward Pontifex | The Sweet Shop | Executive Producer |
Wilf Sweetland | The Sweet Shop | Managing Partner |
Peter Sciberras | Arc Edit | Editor |
Germain McMicking | Freelance | Cinematographer |
The ad sees a woman dancing with her shopping trolley in a carpark. She twirls and grabs onto the trolley before returning it.