| Title | CURSOR MAN |
| Brand | GO DADDY |
| Product / Service | GODADDY.COM.AU |
| Category | A04. Production Design / Art Direction |
| Entrant | PHOTOPLAY Sydney, AUSTRALIA |
| Idea Creation | TBWA\SYDNEY, AUSTRALIA |
| Production | PHOTOPLAY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Gary John | Photoplay films | Director |
| Bonnie Fay | Photoplay Films | Producer |
| Oliver Lawrance | Photoplay Films | Executive Producer |
| Anjali Bakaya | GoDaddy | Account Manager |
| Derek Craig | GoDaddy | Marketing Director |
| Fiona O'Sullivan | TBWA | Account Director |
| Russ Tucker | TBWA | Executive Creative Director |
| Dave Ladd | TBWA | Creative Director |
| Lisa Brown | TBWA | Agency Producer |
| Ginny Loane | Freelance | Director of Photography |
| Pete Baxter | Freelance | Production Designer |
| The Editors | The Editors | Post Production |
| Dave Whittaker | Freelance | Editor |
| Tara Commerford | GoDaddy | Country Manager ANZ |
| Billy Nahn | GoDaddy | Executive Producer, Go Daddy Production |
'Cursor Man' tells the story of Mark, a small business owner who goes to extreme lengths to get his business online, including dressing up as a real-life computer cursor.Despite being a fictional business, 'Cursor Man' illustrates some of the struggles real Aussie SMBs face when it comes to migrating online. The set for the TV commercial reflects some of these insights - it opens on a typical bricks and mortar store, except the store owner has physically transformed it into an online website, complete with web browser and domain name on the store façade. Internally, one wall is framed with computer icons and yellow desktop folders, and the other is a grid style display of t-shirts representing his ecommerce site. Mark "the Cursor Man" is the center point of this campaign and will integrate across marketing channels pointing viewers to GoDaddy's Next Generation Website Builder, launched in Australia in April.
'Cursor Man' tells the story of Mark, a small business owner who goes to extreme lengths to get his business online, including dressing up as a real-life computer cursor.Despite being a fictional business, 'Cursor Man' illustrates some of the struggles real Aussie SMBs face when it comes to migrating online. The set and in camera art direction for the TV commercial reflects some of these insights - it opens on a typical bricks and mortar store, except the store owner has physically transformed it into an online website, complete with web browser and domain name on the store façade. Internally, one wall is framed with computer icons and yellow desktop folders, and the other is a grid style display of t-shirts representing his ecommerce site.