SYNCHRONICITY

TitleSYNCHRONICITY
BrandUNILEVER
Product / ServiceCONTINENTAL
CategoryA06. Editing
EntrantPHOTOPLAY Sydney, AUSTRALIA
Idea Creation 303 MULLENLOWE Sydney, AUSTRALIA
Production PHOTOPLAY Sydney, AUSTRALIA

Credits

Name Company Position
John Broome Unilever Marketing Director
Cristy Riddell Unilever Marketing Director, Foods
Trusha Madhoo Unilever Senior Maketing Manager
Maya Milosevic Unilever Assistant Brand Manager
Husein Alicajic Photoplay Films Director
Oliver Lawrance Photoplay Films Executive Producer
Richard Morgan 303 MullenLowe Executive Creative Director
Nick Plomp 303 MullenLowe Art Director
Harry Stanford 303 MullenLowe Copywriter
Danny Ruhlmann Freelance Director of Photography
Nylon Studios Nylon Studios Sound Company
Meredyth Judd 303 MullenLowe Agency Producer
Ana Pinheiro 303 MullenLowe Agency Producer
Blackbird Blackbird Post Production Post Production
Gaby Muir Freelance Editor
Sean Ascroft 303 MullenLowe Head of Production

Brief Explanation

This campaign film launches Continental's new global initiative to make all of its farms sustainable by 2020. Continental is all about natural ingredients, sustainably sourced and this campaign shows the connection on a sustainable farm between the natural elements and the farmer themselves, a Synchronicity that leads to beautifully tasting ingredients. The viewer shares moments between farmer and nature, marrying the epic with the intimate to show how humanity works together with nature.