MAGIC BEEP

Bronze Spike
TitleMAGIC BEEP
ClientVISA INTERNATIONAL (ASIA PACIFIC)
Product/ServiceVISA PAYWAVE
CategoryA01. Direction
EntrantBBDO MALAYSIA Kuala Lumpur, MALAYSIA
Idea Creation BBDO MALAYSIA Kuala Lumpur, MALAYSIA
Production DIRECTORS THINK TANK Petaling Jaya, MALAYSIA
Production 2 FUSE ASIA Petaling Jaya, MALAYSIA

Brief Explanation

This little girl believes that magic exists. Every day, she makes countless attempts to bring objects to life with just a wave of her hand, but to no avail. Until one day, when her father is about to pay for her ice-cream. He waves his palm over the card terminal and in comes a loud 'beep'. She gasps in awe at the magic she sees, and even tries to imitate his action. All without realising the Visa payWave card he has hidden under his palm. We finally know that her belief in magic comes from witnessing her father's 'magical' power.

Credits

Name Company Position
VJ Anand BBDO Malaysia Executive Creative Director
Lee Tak Shune BBDO Malaysia Creative Director
Chow Tatt Ho BBDO Malaysia Art Director
Mindy Lim BBDO Malaysia Copywriter
Clinton Chai BBDO Malaysia Designer
Nisha Khirudin BBDO Malaysia Executive Producer
Asran Zakry Zainuddin BBDO Malaysia Account Director
Victoria Kovalan BBDO Malaysia Account Manager
Rafiq Ridzwan BBDO Malaysia Planning Director
Syaza Abdur Rahman BBDO Malaysia Strategic Planner
Rajay Singh Directors Think Tank Director
Heng Tek Nam Directors Think Tank Executive Producer
Links
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