YANASE MIRROR

TitleYANASE MIRROR
BrandYANASE
Product / ServiceCAR DEALER/CAR MAINTENANCE SERVICE
CategoryA11. Visual Effects
EntrantTCJ Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
Production TCJ Tokyo, JAPAN

Credits

Name Company Position
Kazuhei Koizumi TCJ Production Manager
Kazuhide Kumada TCJ Producer
Kazuyoshi Kiryu TCJ Producer
Hiromasa Kawana DENTSU Planner
Akiko Seino DENTSU Agency Producer
Jiro Sakai DENTSU Creative Director
Hitoshi Ito DENTSU Account Executive

Brief Explanation

In the film the camera proceeds through a surreal cityscape of Tokyo crafted through mirror effect. Viewers are captured by feeling of timeless elegance, like you they are cruising through a future metropolis. Then, a beautiful old Mercedes-Benz 180 slides in to the image and exits in an equally graceful manner, as though it emerged from the good old days only to depart on an endless journey. The contrast of the future and the past highlights the brand spirit of Yanase: they are always there to support a life with the cars you love.