Title | YANASE MIRROR |
Brand | YANASE |
Product / Service | CAR DEALER/CAR MAINTENANCE SERVICE |
Category | A11. Visual Effects |
Entrant | TCJ Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
PR | DENTSU INC. Tokyo, JAPAN |
Production | TCJ Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazuhei Koizumi | TCJ | Production Manager |
Kazuhide Kumada | TCJ | Producer |
Kazuyoshi Kiryu | TCJ | Producer |
Hiromasa Kawana | DENTSU | Planner |
Akiko Seino | DENTSU | Agency Producer |
Jiro Sakai | DENTSU | Creative Director |
Hitoshi Ito | DENTSU | Account Executive |
In the film the camera proceeds through a surreal cityscape of Tokyo crafted through mirror effect. Viewers are captured by feeling of timeless elegance, like you they are cruising through a future metropolis. Then, a beautiful old Mercedes-Benz 180 slides in to the image and exits in an equally graceful manner, as though it emerged from the good old days only to depart on an endless journey. The contrast of the future and the past highlights the brand spirit of Yanase: they are always there to support a life with the cars you love.