As this spot begins, we hear the faint squeaking of car brakes as several cars come to a stop. After a moment, we hear a pensive-sounding voice over.
VO: A row of cars stop at a red light…one set of identical brake lights after another.
A sparse orchestral track begins to play.
In the first car is Emma, twin sister to Daisy.
In the second car is Neil, a piano teacher on his way to a little girl’s big recital. And in the third car is Sarah, whose laugh is grating to some…but music to her husband.
There’s no one someone won’t miss. That’s why we need to end road trauma forever.