Radio Script
A01/15 00107 AUSTRALIA
Title: GRISTLE BREATH
Advertiser: MARS PETCARE AUSTRALIA
Product / Service PEDIGREE
Script In English:
Dog Breath – Gristle Breath

MUSIC: Jaunty music track plays under the VO.

VO: A juicy steak, a medium-rare indulgence. But as you admire your feast you notice a gristly vein.

Hacking as if you’re auditioning for a slasher movie, you discard it like the character who says “he’ll be right back”.

And there it rests, lolling in a pool of Hot English like a flabby tourist on the Costa Del Accompaniment.

Steak devoured, your meat coma induces a lapse in concentration – seized upon by a certain four-legged friend.

SFX: Dog whining then chewing the gristle.

VO: They snatch the gristle. The first mustardy bite ignites a fire reminiscent to licking a bull ant.

SFX: Dog whimper.

VO: The second wedges the leftovers between his canines, where it’ll fester like an uncle with the family name Adams.

Mercifully before evenings snuggles, you can revive his breath with Pedigree Dentaflex. Each chew brushes the canines, leaving breath fresher than a steak that’s still walking around the paddock.

Pedigree. Feed the good.
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