Radio Script
A01/1 00049 NEW ZEALAND
Title: HIT SONG
Advertiser: MARS
Product / Service PEDIGREE
Script In English:
You write a song. It’s a hit.
You have a million fans.

SFX: millions of people screaming wildly.

Turns out you stole the song.
Now you only have half a million fans.

SFX: half a million people screaming wildly.

Stole the song from a choir of orphans.
Now you only have a thousand fans.

SFX: 1000 people screaming wildly.

You launch a perfume called Boo-Hoo made from all those orphan tears.
Now you only have 12 fans.

SFX: 12 people half-heartily cheering.

So you quit music to pursue your real passion…whaling.
Now you only have one fan.

SFX: Dog bark.

Dogs don’t judge.
Pedigree. Feed the good.
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