Title | MOVE YOUR BRAND |
Brand | NIQI DIGITAL AGENCY SELF-PROMOTION |
Product / Service | NIQI DIGITAL AGENCY, CREATIVE TECHNOLOGY SERVICE |
Category | C02. Use of Mobile |
Entrant | NIQI Shanghai, CHINA |
Idea Creation | NIQI Shanghai, CHINA |
Production | NIQI Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Nicola Landucci | NIQI | Executive Creative Director |
Pan Qi | NIQI | CEO |
Wu Vivian You | NIQI | Designer |
Message to communicate: NIQI combines creative excellence with technology innovation to support brands which aim to move into new digital spaces and lead the way in branding empowered by innovation. The IDEA: Let your brand embrace digital innovation, and move your brand into the digital space to liberate its DNA through the power of new technologies. MOVE YOUR BRAND. By a 3D holographic projection right atop smartphone, customizable with brand logo, use experiences how technology can bring to light the brand spirit with a new and empowered vitality. To leverage the 'move' concept in an impactful way, the holographic projection shows a dynamic and edgy dance where the dancer engages the selected logo in moves to the music beat.
Implementation: 1- Postcard with holographic plastic prism and instruction shipped to target audience. 2- Receiver/user scans QR code to access a Wechat HTML 5 microsite. 3- User enters brand name into the HTML 5 form and place holographic prism atop the smartphone. 3- By a holographic mobile technology, which allow to project a 3d hologram right atop a smartphone, user experiences a 3D holographic projection customized with brand logo. Timeline: step 1: soft launch with KOL preview step2: 500 postcards shipped to major marketing leads in China step3: H5 public launch on NIQI Wechat account Placement: - Printed postcard with folded holographic plastic prism - Wechat H5 microsite Scale: 500 marketing leads operating in China (50% working for Fortune 100 companies)
- 90% of targeted users followed NIQI's Wechat acocunt - 30% of targeted users engaged NIQI in a presentation
The case leverages a new creative use of the smartphone for a promotional tactic, by utilizing an innovative (yet simple and affordable) holographic 3D mobile projection technology.
Target audience: - Marketing directors, brand managers, digital managers of local and international brands operating in China. Approach: - make TA experience a 'wow' customized branded experience right atopof their smartphone, to highlight in a simple yet impactful way, NIQI's capability to leverage technology innovation for marketing purposes.