MOVE YOUR BRAND

TitleMOVE YOUR BRAND
BrandNIQI DIGITAL AGENCY SELF-PROMOTION
Product / ServiceNIQI DIGITAL AGENCY, CREATIVE TECHNOLOGY SERVICE
CategoryC02. Use of Mobile
EntrantNIQI Shanghai, CHINA
Idea Creation NIQI Shanghai, CHINA
Production NIQI Shanghai, CHINA

Credits

Name Company Position
Nicola Landucci NIQI Executive Creative Director
Pan Qi NIQI CEO
Wu Vivian You NIQI Designer

The Campaign

Message to communicate: NIQI combines creative excellence with technology innovation to support brands which aim to move into new digital spaces and lead the way in branding empowered by innovation. The IDEA: Let your brand embrace digital innovation, and move your brand into the digital space to liberate its DNA through the power of new technologies. MOVE YOUR BRAND. By a 3D holographic projection right atop smartphone, customizable with brand logo, use experiences how technology can bring to light the brand spirit with a new and empowered vitality. To leverage the 'move' concept in an impactful way, the holographic projection shows a dynamic and edgy dance where the dancer engages the selected logo in moves to the music beat.

Creative Execution

Implementation: 1- Postcard with holographic plastic prism and instruction shipped to target audience. 2- Receiver/user scans QR code to access a Wechat HTML 5 microsite. 3- User enters brand name into the HTML 5 form and place holographic prism atop the smartphone. 3- By a holographic mobile technology, which allow to project a 3d hologram right atop a smartphone, user experiences a 3D holographic projection customized with brand logo. Timeline: step 1: soft launch with KOL preview step2: 500 postcards shipped to major marketing leads in China step3: H5 public launch on NIQI Wechat account Placement: - Printed postcard with folded holographic plastic prism - Wechat H5 microsite Scale: 500 marketing leads operating in China (50% working for Fortune 100 companies)

Describe the success of the promotion with both client and consumer including some quantifiable results

- 90% of targeted users followed NIQI's Wechat acocunt - 30% of targeted users engaged NIQI in a presentation

Explain why the method of promotion was most relevant to the product or service

The case leverages a new creative use of the smartphone for a promotional tactic, by utilizing an innovative (yet simple and affordable) holographic 3D mobile projection technology.

Target audience: - Marketing directors, brand managers, digital managers of local and international brands operating in China. Approach: - make TA experience a 'wow' customized branded experience right atopof their smartphone, to highlight in a simple yet impactful way, NIQI's capability to leverage technology innovation for marketing purposes.