TURD TALKS
| Title | TURD TALKS |
| Brand | SILID ARALAN |
| Product / Service | TURD TALKS |
| Category | A07. Corporate Image & Sponsorship |
| Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
| Idea Creation | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Credits
| Name | Company | Position |
|---|---|---|
| Badong Abesamis | Y&R Philippines | Chief Creative Officer |
| Herbert Hernandez | Y&R Philippines | Executive Creative Director |
| Sandy Salurio | Y&R Philippines | Executive Art Director |
| Tris Mateo-Ferrer | Y&R Philippines | Associate Creative Director |
| Fle Villagracia | Y&R Philippines | Art Director |
| Kit Gutierrez | Y&R Philippines | Art Director |
| Angela Thakur | Y&R Philippines | Planner |
| Flow Lindo-Estor | Y&R Philippines | Business Director |
| Alexis Martinez | Y&R Philippines | Account Manager |
| Judith Katigbak | Y&R Philippines | Art Director |
| Pepper Hernandez | Y&R Philippines | Digital Imagist |
| Carlos Averion | Y&R Philippines | Studio Head |
| Paolo Bernaldo | Bracket | Director |
| Marcus Rebeschini | Y&R Asia | Chief Creative Office - Asia |
| Hari Ramanathan | Y&R Singapore | Head of Planning - Asia |
The Campaign
TED Talks is where only the brightest speak. If underachievers can really be exceptional because this charity believed in them, why not make them do a TED Talk? But since they're underachievers, and we wanted to intrigue and pull people in, we called it TURD Talks.
Creative Execution
TURD Talks was held in the following places: Makati (April 28, 2015), Baguio (July 14, 2015), Bataan (August 25, 2015) and Rodriguez (July 23, 2016).
Describe the success of the promotion with both client and consumer including some quantifiable results
TURD Talks raised USD 441,641 in donations for the charity Silid Aralan. * Exceeding target by 940%. * Enabling the charity to help 4,195 more students. The Philippine government’s Department of Education has adopted the charity’s singular teaching techniques, employing them in public schools across the country.
Explain why the method of promotion was most relevant to the product or service
TURD Talks activated corporate and individual patrons to donate to the charity, and by so doing promoted it.
Corporate and individual patrons were invited to TURD Talks. There, they witnessed the change in the underachievers, activating the same sponsors to help the charity more by donating to it.