The Campaign

• first time massive paddy field sized 28’ x 100’ in the shopping mall. • indoor planting beds for the public to experience the urban farming. • rabbit farm to create. • kid experience for themselves how to plant a vegetable in 2 steps.

Creative Execution

• My City My Farm 2016 social media platforms such as Facebook, Instagram, Twitter, Google+ and blogs.

Describe the success of the promotion with both client and consumer including some quantifiable results

• Facebook Page https://www.facebook.com/mycitymyfarm2016/ . • 30 bloggers and celebrities visited the roadshow and posted many photos on their social media such as Facebook, Instagram, Twitter, Google+ and Blog or Website. • Instagram & Facebook post tracking #MyCityMyFarm2016.

Explain why the method of promotion was most relevant to the product or service

• a public agriculture education campaign and corporate social responsibility campaign. • to raise the awareness on environmental sustainability. • to inspire the community to plant for a healthy living.

• conventional media such as newspaper, billboards & on ground posters. • social media platforms such as Facebook, Instagram, Twitter, Google+ and blogs. • My City My Farm 2016 began create the awareness and excitement even before.