The Campaign

Idea- Just put your dog’s poo into a baggie and toss it into the dog poo stop, then turn the crank and you’ll get a delicious snack from Greenies. Dogs can enjoy a gourmet snack, while their poop is being cleaned up.

Creative Execution

At the beginning of August, we made Dog Poo stop, placed in Taipei Daan Forest Park for one month for test, hope for the future in more strategic locations.

Describe the success of the promotion with both client and consumer including some quantifiable results

After placing Dog Poo Stop, the uncleaned poo became fewer and fewer. While walking the dog, for making their beloved dogs happier, owners will not forget to clean up the poo.

Explain why the method of promotion was most relevant to the product or service

The Dog Poo Stop vending machine makes TAs more willing to clean up the dog poo for the delicious snacks, it is also a very good chance to let TAs know Greenies new product, Greenies Dental Chews.

Since our TA is dog owners, we find a dog poo problem and make it a new touching point of Greenies Dental Chews.