Title | SIGNEMOJI |
Brand | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING |
Product / Service | CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING |
Category | C02. Use of Mobile |
Entrant | TBWA\SHANGHAI, CHINA |
Idea Creation | TBWA\SHANGHAI, CHINA |
Media | DOINGFILMS Shanghai, CHINA |
Production | DOINGFILMS Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Nils Andersson | TBWA\ Greater China | President & CCO |
Ronnie Wu | TBWA\ Shanghai | Executive Creative Director |
Jason Jin | TBWA\ Shanghai | Group Creative Director |
Tony Fan | TBWA\ Shanghai | Art Director |
Zizi Shi | TBWA\ Shanghai | Art Director |
Goodman Law | TBWA\ Shanghai | Art Director |
Xiaoliu Yang | TBWA\ Shanghai | Copywriter |
Gao Han | TBWA\ Shanghai | Copywriter |
Meng Yang | TBWA\ Shanghai | Editor |
Bruce Qiu | DOINGFILMS | Director |
Hansel Lu | DOINGFILMS | Producer |
Xinyu Wang | TBWA\ Shanghai | Business Director |
Milo Chao | TBWA\ Shanghai | Chief Strategy Officer |
Victor Hu | TBWA\ Shanghai | Photographer |
Our idea is to create a series of emoji based on sign language so wheníever you send out a handshape, you’ll learn one too.
We invited sign language teachers to co-create the sign emoji icons. Then, we distributed them through social media platforms, where anyone could download them for free. When typing a message, a corresponding sign emoji popped up, to replace the word you were typing.
Within a few months after launch, the emoji series was downloaded more than 850 thousand times and penetration rate of sign language increased by 25%. Helping China start to learn a new language.
Within a few months after launch, the emoji series was downloaded more than 850 thousand times and penetration rate of sign language increased by 25%. Helping China start to learn a new language.
More deaf people who yearn for someone willing to communicate with them. But for people without hearing disorders, sign language can be difficult to learn which explains why only less than 5% of Chinese know how to use sign language. How can we make it easier for the public to learn sign language? More and more people in China are using emoji to communicate. How can we leverage this trend to make emoji an interactive but also informative language?