HEALTH CHARGING BOX

TitleHEALTH CHARGING BOX
BrandHYUNDAI MORTORS
Product / ServiceHYUNDAI MOTORS' CORPORATE PR
CategoryA08. Charities, Public Health & Safety, Public Awareness Messages
EntrantINNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Idea Creation INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
Media INNOCEAN WORLDWIDE Seoul, SOUTH KOREA
PR INNOCEAN WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
JEREMY CRAIGEN INNOCEAN Worldwide Chief Creative Officer
JUNG A KIM INNOCEAN Worldwide Executive Creative Director
TAEYONG KIM INNOCEAN Worldwide Executive Vice President
HEEGON SUH INNOCEAN Worldwide Sr. Account Director
SUNG CHUL KWON INNOCEAN Worldwide Creative Director
HOON LIM INNOCEAN Worldwide Art Director
LEE RA HONG INNOCEAN Worldwide Copywriter
JI SUN LEE INNOCEAN Worldwide Copywriter
JIN HO CHO GOODLUCK Production Executive Producer
WOO JONG KIM GOODLUCK Production Producer
JI HOON LEE GOODLUCK Production Producer
SUK CHO INNOCEAN Worldwide Account Manager
KYUNGHWA NOH INNOCEAN Worldwide Sr. Account Manager
IN SOO JUNG INNOCEAN Worldwide Account Manager
SOJUNG CHIN INNOCEAN Worldwide Sr. Account Executive

The Campaign

Hyundai renamed from [Gas Charging] Station to [Health Charging]. The Gas Stations that the taxi drivers hardly need to go at least once a day. The time is quite short but, we decided to create a place for the exhausted drivers can charge their body and breathe some fresh air for 5 to 10 minutes which is efficiently useful. All in all, the drivers can charge their health during the worktime instead of making their individual schedule.

Creative Execution

The Health Charging box was installed by circulation of the taxi cab to let the drivers easily come into LPG Charging Station. Its form of appearance is designed to shape of the battery icon to show where the charger is for the drivers. Additionally, the area, where the drivers work out, made by clean glasses to show other taxi drivers as well. The size of the health charging box is approximately 4 to 5 inches and, there are VIVENTE, medical examination program, and the fundamental sports equipment inside and their length is reduced. The drivers who visit here are 1. Health check, 2. Smart stretching, 3. Smart fitness can experience three of these steps in a short time in an efficient way. Also, the drivers can report their health change on the health card, and the professional trainer will teach them in more detail about it.

Describe the success of the promotion with both client and consumer including some quantifiable results

The Health Charging Box is currently locating in five huge cities including Seoul and approximately seven thousand drivers have visited in 2 month already. Even though, there is removable charging station to enlarge the service around the cities, which is [Health Charging Bus] for the drivers who cannot even visit to charging stations. This bus runs around the terminal, airport and any places where the drivers are. Therefore, Hyundai plans that they will build more health charging stations in most of the cities for the drivers’ health.

Explain why the method of promotion was most relevant to the product or service

As Hyundai is the biggest company that has amount of taxis, they help the painful taxi drivers, and they built The Health Charging Station to prevent the drowsiness accident Health charging station project was to appeal the cognition to the public that Hyundai is tremendously thinking the drivers’ health for the road safety as the car company. Therefore, the positive perception of the company has improved, and the idea of intent of public safety from Hyundai has conveyed as well.

The idea of the driver’s healthcare from the car company and, the idea of the road and customer safety are directly related work. As Hyundai supplies 72% of the taxi vehicles, they cannot just overlook the drivers’ exhaustion and health problem. Therefore, they got the new plan to solve this problem. The car company built the charging station at the gas station spot for the drivers to approach there easier and faster, and the company invented a useful installation that busy taxi drivers can efficiently work out just a several minutes.

Links

Website URL