Title | 45 KG |
Brand | A.P. HONDA |
Product / Service | A.P. HONDA BLOOD DONATION |
Category | A08. Charities, Public Health & Safety, Public Awareness Messages |
Entrant | DENTSU ONE Bangkok, THAILAND |
Idea Creation | DENTSU ONE Bangkok, THAILAND |
Production | SUNSHINE ETC Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Subun Khow | DENTSU ONE (BANGKOK) LTD. | Chief Creative Officer |
Monchai Visuttinont | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Monchai Visuttinont | DENTSU ONE (BANGKOK) LTD. | Creative Director |
Sutassarin Ankumpoch | DENTSU ONE (BANGKOK) LTD. | Copywriter |
Tanachai Sutthisereesakul | DENTSU ONE (BANGKOK) LTD. | Senior Art Director |
Vorawit Prakornkaew | DENTSU ONE (BANGKOK) LTD. | Head of Production |
Thitiporn Punsakul | DENTSU ONE (BANGKOK) LTD. | Account Management Director |
Thanisorn Baingern | DENTSU ONE (BANGKOK) LTD. | Group Account Director |
Kumphol Witpiboolrut | SUNSHINE-ETC CO., LTD. | Director |
Thanakrit Wongwaraphan | SUNSHINE-ETC CO., LTD. | Assistant Director |
Prapope Duangpikool | SUNSHINE-ETC CO., LTD. | Cinematographer/D.O.P |
Manop Boonwipas | SUNSHINE-ETC CO., LTD. | Editor |
Khanuengnit Wichitsakonkit | SUNSHINE-ETC CO., LTD. | Producer |
Terdsak Janpan | Cine Digital Sound Studio Co., Ltd. | Sound Designer |
Knowing that not only blood transfusion plays a vital role in saving humans’ lives, but also we want to demonstrate how it can help people around a patient such as their family members who love them most and await the return of patients. The film dramatically shows a touching story, which will make people learn and realize the value of donation that is greater than what they are thinking.
The creative execution is to convey the emotional trigger to drive hesitant people to donate blood for patients and their families who need blood badly. Broadcasting it on cable TV media which is not as costly as free TV channels, the message will also reach mass target and upload the VDO clip online so as to reach new generation group who use Internet.
With A.P. Honda’s 45KG campaign for blood donation, we were able to increase quantity of blood donation successfully more than the past years, and were able to make A.P. Honda recognized as one of Thailand’s top organization supporters of blood donation with an amount of 131,359,112 cc blood. Reference: http://www.aphondagiveblood.com/
No matter how much we activate blood donation campaign, it is still insufficient. So A.P. HONDA, the distributor of Honda motorcycles in Thailand, has kept on boosting promotional activities for more blood donation via its dealers nationwide continuously for years. As for this year, we have motivated target audiences nationwide who match qualification, but many had still hesitated to donate. With TVC and online VDO communication, we have persuaded them to donate immediately because many patients badly need blood to maintain their ‘life’, and can’t wait any longer.
The Strategy is to convey the emotional trigger to drive hesitant people to donate blood for patients and their families who need blood badly. Broadcasting it on cable TV media which is not as costly as free TV channels, the message will also reach mass target and upload the VDO clip online so as to reach new generation group who use Internet.