| Title | CRANE |
| Brand | KURASHIKI CENTRAL HOSPITAL |
| Product / Service | SURGEON TRYOUTS |
| Category | A01. Art Direction |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
| Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
| Media | TBWA\HAKUHODO Tokyo, JAPAN |
| PR | TBWA\HAKUHODO Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nobuhiro Arai | TBWA\HAKUHODO | Copy Writer |
| Kazoo Sato | TBWA\HAKUHODO Inc. | Chief Creative Officer |
| Yuki Tokuno | TBWA\HAKUHODO | Art Director |
| Hyewon Choi | TBWA\HAKUHODO | Designer |
| Masashi Matsukura | TBWA\HAKUHODO | Creative Technologist |
| Takahiro Miura | HAKUHODO Inc. | PR Planner |
| Koji Togoe | HAKUHODO PRODUCT’S | Producer |
| Yukichi Kamei | HAKUHODO PRODUCT’S | Photographer |
| Yuji Hatakeyama | HAKUHODO PRODUCT’S | Retoucher |
| Satoshi Fukuda | Office planner | Production Designer |
| Kentaro Kinoshita | TYO MONSTER | Producer |
| Kanako Uchiyama | TYO MONSTER | Production Manager |
_Poster 1_headline TEST 1 Fold a 5mm origami crane. _Poster 2_headline TEST 2 Reassemble an insect. _Poster 3_headline TEST 3 Create sushi from a single grain of rice.