| Title | BACK. |
| Brand | JAPAN RACING ASSOCIATION |
| Product / Service | JRA |
| Category | A01. Art Direction |
| Entrant | TUGBOAT Tokyo, JAPAN |
| Idea Creation | TUGBOAT Tokyo, JAPAN |
| Media | JAPAN RACING ASSOCIATION Tokyo, JAPAN |
| Media 2 | HAKUHODO INC. Tokyo, JAPAN |
| PR | JAPAN RACING ASSOCIATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tetsuro Aso | TUGBOAT | Creative Director |
| Kengo Kato | TUGBOAT | Art Director |
| Tetsuro Aso | TUGBOAT | Copywriter |
| Jun Goto | TUGBOAT | Designer |
| Kenji Mitsuhashi | TUGBOAT | Producer |
| Mikiya Takimoto | Freelance | Photographer |
| Norikiyo Fujii | Freelance | Lighting Director |
There are no answers to what makes racing so special. The memorable races or horses, it all depends on who you ask. One thing is for sure for all. The memories of racing overlap with your own passed. When you look back at the memorable races, it flashback to your life. "The days that horse was invincible, I was in love with a girl." "The day that horse lost, I was on a train leaving my hometown." "The day that horse retired, I became a father." People lives their life, Hence people have their own racing memories. Memories are life events you don’t want to forget. Whether it was beautiful or not, memories are forever treasure. Another weekend, another racing. Weekend memories JRA