FINGERPRINT

Short List
TitleFINGERPRINT
BrandMcDONALD’S PORTUGAL
Product / ServiceSELF ORDERING SERVICE
CategoryA09. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantTBWA\SHANGHAI, CHINA
Idea Creation TBWA\SHANGHAI, CHINA
Media TBWA\SHANGHAI, CHINA
Contributing TBWA\LISBOA, PORTUGAL

Credits

Name Company Position
Nils Andersson TBWA\ Greater China President & CCO
Ronnie Wu TBWA\ Shanghai Executive Creative Director
Frank Marinus TBWA\ Shanghai Regional Creative Director
Bao Siwen TBWA\ Shanghai Group Head
Joana Heitor TBWA\ Portugal Client Service Director

English Translation of Main Headlines

Let people know McDonald’s has self-order touchscreen kiosks Make the service known, reinforcing the image of McDonald’s as a customer-centered, contemporary brand.