GAMBLING DEN

TitleGAMBLING DEN
BrandARC ASIA-PACIFIC HEADQUARTERS ( LUMINARC )
Product / ServiceHOUSE & GARDEN
CategoryA09. Retail, e-Commerce, Restaurants & Fast Food Chains
EntrantJ. WALTER THOMPSON Shanghai, CHINA
Idea Creation J. WALTER THOMPSON Shanghai, CHINA

Credits

Name Company Position
Norman Tan J. Walter Thompson Shanghai Chief Creative Officer
SheungYan Lo J. Walter Thompson Shanghai Chairman, APAC Creative Council
Liza Law J. Walter Thompson Shanghai Creative Sevice Director
Lulu Zhang J. Walter Thompson Shanghai Co-Creative Service Manger
Bill Chan J. Walter Thompson Shanghai Chief Creative Officer
Lee ShihYen J. Walter Thompson Shanghai Executive Creative Director
How Chu J. Walter Thompson Shanghai Creative Director
Steven Ma J. Walter Thompson Shanghai Senior Art Director
Renfei Wang J. Walter Thompson Shanghai Senior Copywriter
Kevin Chen J. Walter Thompson Shanghai Senior Art Director
Miranda Li J. Walter Thompson Shanghai Art Director
Mark Tang J. Walter Thompson Shanghai Print Supervisor
Cindy Jin J. Walter Thompson Shanghai Senior Account Director
Wishing Well The Imaging Station Pte Ltd. Wishing Well The Imaging Station Pte Ltd. CGI
Wishing Well The Imaging Station Pte Ltd. Wishing Well The Imaging Station Pte Ltd. Retouching

English Translation of Main Headlines

Bad food can contaminate fresh food in the refrigerator. To dramatize that, we imagined and personified good food being led astray by rotten food. Like the innocent pig taken to an underground casino by a rotten octopus. Or a fresh young prawn brought to a strip club by an unsavoury goat. With that, we communicated how good food can never be too safe in the refrigerator unless they are protected by Luminarc containers with air-tight seals.