| Title | MOTHER |
| Brand | HOYA CORPORATION |
| Product / Service | OTONA MEGANE(BIFOCAL LENS) |
| Category | A04. Cosmetics, Toiletries, Healthcare & Pharmacy |
| Entrant | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production | HUE Tokyo, JAPAN |
| Production 2 | RIZING Tokyo, JAPAN |
| Production 3 | AMANA Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Go Sohara | J. Walter Thompson Japan | Executive Creative Director |
| Akira Sato | J. Walter Thompson Japan | Creative Director |
| Momoko Inoda | J. Walter Thompson Japan | Art Director |
| Yoshiro Nakamoto | J. Walter Thompson Japan | Designer |
| Eri Hosomi | hue inc. | Cameraman |
| Kaori Yuki | RIZING inc. | Retoucher |
| Takanori Miyasaka | J. Walter Thompson Japan | Associate Account Director |
| Naoya Kaneko | amana inc. | Producer |
| Kengo Onozawa | amana inc. | Associate Producer |
HOYA calls the bifocal lens OTONA MEGANE. The conventional bifocal glasses symbolize the reading glasses that separate the upper and lower part of the lens by short or long sightedness. Then HOYA got rid of the boundary of the lens, achieving clear short- and distance-vision, and has executed OTONA MEGANE campaign to encourage adults to use, who feel resistance in wearing reading glasses. OTONA = Adult (Adult males and females over 40 years old having presbyopia) MEGANE = Glasses (Glasses to correct presbyopia and constantly maintain clear eyesight)