| Title | SOBA ALLERGY TATTOO CHECKER |
| Brand | DAITAN HOLDINGS CO. (FUJI SOBA), 230 SOBA STREET PROMOTION COMMITTEE |
| Product / Service | SOBA (BUCKWHEAT NOODLE) PROMOTION |
| Category | E02. Small Scale Special Solutions |
| Entrant | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Idea Creation | J. WALTER THOMPSON JAPAN Tokyo, JAPAN |
| Production | C3 FILM Tokyo, JAPAN |
| Production 2 | BIGWAVE.CO.,LTD. Tokyo, JAPAN |
| Contributing | SIGNAL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Mihiro Odake | J. Walter Thompson Japan | Copywriter |
| Fumiki Yamashita | Noah Clinic | Doctor (dermatologist) |
| Go Sohara | J. Walter Thompson Japan | Executive Creative Director |
| Riki Kawanami | J. Walter Thompson Japan | Account Supervisor |
| Takanori Miyasaka | J. Walter Thompson Japan | Associate Account Director |
| Keizo Mugita | J. Walter Thompson Japan | Senior Creative Director, Copywriter |
| Itaru Fujikawa | J. Walter Thompson Japan | Account Manager |
| Hiromi Omata | J. Walter Thompson Japan | Account Manager |
| Masayoshi Yambe | J. Walter Thompson Japan | Web Developer |
| Kazuya Tanino | J. Walter Thompson Japan | Senior Art Director, Designer |
| Yosuke Uchiyama | C3Film Co., Ltd. | Director |
| Takuma Kinoshita | C3Film Co., Ltd. | Chief Producer |
| Hiroaki Yamanashi | C3Film Co., Ltd. | Producer |
| Takeshi Arai | C3Film Co., Ltd. | Production Manager |
| Toru Chino | Freelance | Illustrator |
| Yumeto Matsubara | Freelance | Photographer |
| Bao HO Nguyen | C3Film Co., Ltd. | Director, Photographer |
| Mami Nomura | Center Kita Hiro Clinic | Doctor (dermatologist) |
| Joji Hayashi | J. Walter Thompson Japan | Account Executive |
| Yuichiro Saito | J. Walter Thompson Japan | Associate Director |
Japan attracts foreign tourists from across the globe. One of the popular attractions is tasty and healthy Japanese food. Soba (buckwheat noodle) is popular among foreigners as a representative Japanese dish. However, almost none of them know that soba may cause serious allergic reactions. Like peanuts, it may even result in anaphylactic shock. So, we developed Soba Allergy Tattoo Checker for an easy and fun allergy test. This applies one of the allergy test methods called skin prick test. When applying the sticker to the skin, if there is an allergic reaction, a part of the design flares up. Allergy tests are not something that is particularly exciting however, the Soba Allergy Tattoo Checker added an entertainment element to it, making soba allergy testing a memorable and enjoyable travel experience.