HARMONY

TitleHARMONY
BrandMANEGER MINISTRY: MINISTRY OF AGRICULTURE,FORESTRY AND FISHERIES / MINISTRY OF E
Product / ServiceEXPO MILANO 2015 JAPAN PAVILION
CategoryE04. Live Advertising & Events
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Idea Creation 2 TEAMLAB Tokyo, JAPAN
Idea Creation 3 TOKYO SHIN-BIJUTSU ARTIST SISYU'S ATELIER, JAPAN
Production DENTSU TEC Tokyo, JAPAN
Production 2 NOMURA Tokyo, JAPAN
Production 3 TANSEISHA Tokyo, JAPAN
Production 4 TEAMLAB Tokyo, JAPAN
Production 5 TOKYO SHIN-BIJUTSU ARTIST SISYU'S ATELIER, JAPAN

Credits

Name Company Position
Jun Naito DENTSU INC. Exective Creative Director
Shinichiro Urahashi DENTSU INC. Creative Director
Takayuki Yano DENTSU INC. Producer
Masao Takebayashi DENTSU INC. Producer
Kenji Washida DENTSU INC. Producer
Yi Zhang DENTSU INC. Production Manager
Yasuo Ogawa NOMURA Co.,Ltd. Production Manager
Nobuyuki Kobayashi TANSEISHA Co., Ltd Production Manager
Akihiro Suzuki TANSEISHA Co., Ltd Planner
Toshiyuki Inoko teamLab Inc. Creative Director
Sisyu Tokyo Shin-Bijutsu, Artist Sisyu's Atelier Creative Director
Shinya Nayuki TANSEISHA Co., Ltd Planner
Yuichi Shirakawa Emotion Designing Inc. Planner

Brief Explanation

[Prologue] Visual art using calligraphy and painting tells the story of coexistence of nature and people. Treating calligraphy as moving images made it accessible to people who don’t read Japanese. [Harmony] Four seasons of the Japanese rice fields are recreated with digital imagery, using the whole room as the medium. 1200 sculptural screens on the floor simulate rice stalks; each stalk comprises a circular screen, 350 millimeters across, lying flat on a shaft and coming up to an adult’s waist. The flexible shaft enabled people to walk among the screens and experience a unique sensation of wading through the images. The screens and interactive sensing technology combined to create a deeply immersive effect. In springtime, water-filled green paddies attract little creatures – as visitors walk in, sensors detect their movement, and little fish gather around. In autumn, golden fields spread endlessly with the mirror effect, where villagers celebrating harvest appear.