Title | HOMELESS BED COLLECTION |
Brand | MEGAMAX / MOYAI |
Product / Service | OUTLET FURNITURE WHOLESALER/NPO |
Category | D02. Use of Ambient Outdoor |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Idea Creation | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Media | OGILVY & MATHER JAPAN Tokyo, JAPAN |
PR | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Contributing | OGILVY PUBLIC RELATIONS WORLDWIDE Tokyo, JAPAN |
Contributing 2 | HOGARTH & OGILVY Tokyo, JAPAN |
Contributing 3 | NEO@OGILVY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ajab Samrai | Ogilvy & Mather Japan GK | Chief Creative Officer |
Ajab Samrai | Ogilvy & Mather Japan GK | Executive Creative Director |
Ajab Samrai | Ogilvy & Mather Japan GK | Creative Director |
Federico Garcia | Ogilvy & Mather Japan GK | Creative Director |
Fred Kendall | Hogarth & Ogilvy Inc. | Senior Executive Producer |
Federico Garcia | Ogilvy & Mather Japan GK | Copywriter |
Ricardo Adolfo | Ogilvy & Mather Japan GK | Creative Director |
Naoya Kataoka | Ogilvy & Mather Japan GK | Copywriter |
Junkichi Tatsuki | Ogilvy & Mather Japan GK | Art Director |
Akihiko Kubo | Ogilvy & Mather Japan GK | Account Director |
Yohei Kawakami | Ogilvy Public Relations Worldwide Japan K.K. | Senior Account Manager |
Shinobu Nakamura | Ogilvy & Mather Japan GK | Agency Producer |
Dixon Wong | Ogilvy & Mather Japan GK | Director / Editor |
Takahiro Muraoka | Hogarth & Ogilvy Inc. | Digital Producer |
Keikei Go | Hogarth & Ogilvy Inc. | Web Designer |
Nana Matsubayashi | Hogarth & Ogilvy Inc. | Web Developer |
Tatsuo Emori | Neo@Ogilvy KK | Media planner |
Shu Nakama | SUI inc. | Production Designer |
Shinpei Abe | SUI inc. | Assistant Designer |
Isamu Tajima | DEN Co., Ltd | Production Designer |
Shun Takii | DEN Co., Ltd | Production Designer |
Keigo Masaki | amana inc | CG Retoucher |
UROKU | amana inc | Photographer |
Futoshi Watanabe | amana inc | Stylist |
David Rittenhouse | Neo@Ogilvy KK | Senior Media Planner |
The Homeless Bed Collection was built by the finest Japanese artisans; using elements that mimic the streets of Tokyo. From rough asphalt to mud, from dirty cement to stinky sewer lids with rats, the beds replicated in detail the horrible conditions that thousands sleep in every night. The collection was then displayed at Megamax’s flagship store and forced innocent consumers shopping for beds to be confronted by the problem. For the first time consumers could see, touch, smell and even lie down on the same spots where more than 10,000 homeless people spend the night throughout Japan. Next to the beds, several displays went on to explain the personal story of the people who were sleeping in these places.