| Title | SMS LAST WORDS |
| Brand | GLOBAL ROAD SAFETY PARTNERSHIP |
| Product / Service | GLOBAL ROAD SAFETY PARTNERSHIP |
| Category | E03. Special Build |
| Entrant | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Idea Creation | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Media | SHINEWORKS MEDIA Shanghai, CHINA |
| PR | HAVAS WORLDWIDE SHANGHAI, CHINA |
| Production | SHINEWORKS Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Ben Sun | HAVAS Worldwide Shanghai | Chief Creative Officer |
| Shangyong Yang | HAVAS Worldwide Shanghai | Executive Creative Director |
| Jack Xuan | HAVAS Worldwide Shanghai | Creative Director |
| Jeff Zhang | HAVAS Worldwide Shanghai | Associate Creative Director |
| Kiddy Wang | Copywriter | |
| Vincent Jiang | HAVAS Worldwide Shanghai | Copywriter |
| Emily Liu | HAVAS Worldwide Shanghai | Copywriter |
| Sam Jiang | HAVAS Worldwide Shanghai | Art Director |
| Hanmin Ming | HAVAS Worldwide Shanghai | Art Director |
| Will yang | HAVAS Worldwide Shanghai | Art Director |
| Roc Wong | HAVAS Worldwide Shanghai | Art Director |
| Cloudy Wu | HAVAS Worldwide Shanghai | Art Director |
| Jinyu Li | Shineworks Shanghai | Director |
| Koko Huang | Shineworks Shanghai | Producer Director |
| Pingyi Fang | Shineworks Shanghai | Cameraman |
| Suqiang Zhang | Shineworks Shanghai | Cameraman |
| Zhenghua Wong | Shineworks Shanghai | Producer |
| Xuefeng Sun | Shineworks Shanghai | Producer |
| Net Zhang | Shineworks Shanghai | Producer |
| Coco Dai | Shineworks Shanghai | Producer |
| Olive Gan | Shineworks Shanghai | Editor |
We collected 350 cell phones from the actual people who had died from this action. They reveal the real messages that caused their deaths to warn people not to text while driving. 2015.12.2 Road Safety Day, We held an exhibition to show these actual broken mobile phone to people. We use SMS LAST WORDS to warn people do not texting while driving.