| Title | PRESERVED MEMORIES |
| Brand | SPC ARDMONA |
| Product / Service | SPC PACKAGED FRUITS AND VEGETABLES |
| Category | E01. Non-Standard Indoor Advertising |
| Entrant | LEO BURNETT MELBOURNE, AUSTRALIA |
| Idea Creation | LEO BURNETT MELBOURNE, AUSTRALIA |
| Production | STUDIO PANCHO Melbourne, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jason Williams | Leo Burnett Melbourne | Chief Creative Officer |
| Ilona Janashvili | Leo Burnett Melbourne | Director of Integrated Strategy |
| Tim Shelley | Leo Burnett Melbourne | Associate Digital Creative Director |
| Kaelene Morton | Leo Burnett Melbourne | Producer |
| Blair Kimber | Leo Burnett Melbourne | Senior Art Director |
| Alex Metson | Leo Burnett Melbourne | Senior Copywriter |
| Maria Borowski | Leo Burnett Melbourne | Agency Producer |
| Maria Borowski | Leo Burnett Melbourne | Agency Producer |
| Matt Porch | Leo Burnett Melbourne | Designer |
| Chris Steele | Leo Burnett Melbourne | Head of Social |
| Katelyn Testa | Leo Burnett Melbourne | Community Management |
| Danielle Ruasol | Leo Burnett Melbourne | Community Management |
| Josh Popow | Leo Burnett Melbourne | Community Management |
| Ari Sztal | Leo Burnett Melbourne | Group Account Director |
| Kenneth Chow | Leo Burnett Melbourne | Account Manager |
| Paul Charman | Leo Burnett Melbourne | Retouching |
| Nick Baum | Leo Burnett Melbourne | Digital Producer |
| Max Miller | Leo Burnett Melbourne | Agency Editor |
| Lizzy Bailey | Studio Pancho | Director |
| Francesca D’Orazio | Studio Pancho | Producer |
| Aaron Farrugia | Studio Pancho | Director Of Photography |
| Chris Ward | Studio Pancho | Editor |
To reignite affection for the 100-year-old Shepparton Preserving Company, we created Preserved Memories. Inviting Australians to physically preserve their most cherished items in SPC cans, using the cannery’s own preserving process. Launching with an online film, we asked Australians what they’d like to preserve. From war medals to wedding rings and childhood teddies, hundreds of precious items were selected, sent in and preserved inside bespoke cans, designed around their owners’ memories. This created personalised and airtight time capsules, protecting the contents for generations to come. The Preserved Memories were then returned to their owners, who moved the humble can from kitchen cupboards to mantelpieces – giving the tin can pride of place in Australian homes.