| Title | BIG SELFIE STICK |
| Brand | TELSTRA |
| Product / Service | TELSTRA BRAND |
| Category | D02. Use of Ambient Outdoor |
| Entrant | R/GA SYDNEY, AUSTRALIA |
| Idea Creation | R/GA SYDNEY, AUSTRALIA |
| Media | OMD SYDNEY, AUSTRALIA |
| Production | R/GA SYDNEY, AUSTRALIA |
| Production 2 | TONGUE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Elle Brown | Tongue | Business Director |
| Laura Hill | Tongue | Strategist |
| Stephanie Delhey | Tongue | Art Director |
| Jeff Mimery | Tongue | Creative Director |
| Ryan Price | Creative Director | Creative Director |
| Goran Grce | Tongue | Designer |
| Tom Douglas | Tongue | Designer |
| Ashleigh Kady | Tongue | Producer |
| John Diaz | Telstra | Senior Brand Manager |
| Jaime Whyte | Telstra | Group Manager Partnerships - Telstra Loyalty |
| Dane Van Veen | R/GA Sydney | Art Director |
| Peter Mountford | R/GA Sydney | Copywriter |
| Chris Rollings | R/GA Sydney | Executive Producer |
| Elizabeth Bourke | R/GA Sydney | Account Director |
| Janathan Pease | R/GA Sydney | Executive Ideas Director |
| John Du Vernet | R/GA Sydney | Managing Partner |
| Hamish Stewart | R/GA Sydney | Executive Creative Director |
| Gavin McLeod | R/GA Sydney | Executive Creative Director |
| AJ Musial | R/GA Sydney | Creative Director |
| Miles Disch | R/GA Sydney | Associate Software Engineer |
| Jeff Donios | R/GA Sydney | Senior Technology Director |
Over the 3-day duration of Splendour in the Grass, the Big Selfie Stick towered above the festival. It certainly was not your average selfie stick – it was a large scale replica (10 meters in length – a normal selfie stick is 105 cm) and was located in a prime position with the festival as the backdrop. A promotional staff member was positioned on the selfie platform, ensuring the ultimate selfie. At a push of a button, the large 50 inch monitor above changed from a locked screen to a digital mirror, exactly like it would on your smartphone. Participants saw themselves on the screen and positioned themselves for the best shot possible. After the participant captured and picked their favourite selfie, the promoter entered their number through a cloud based system. The image, complete with pre-designed brand skin, was sent directly to the customer to share across their social