THE BOYS

Silver Spike

Demo Film

Presentation Image

TitleTHE BOYS
BrandPACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
Product / ServiceBONDS
CategoryC02. Interactive & Dynamic Billboards / Posters
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Idea Creation CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production GUILTY CONTENT Melbourne, AUSTRALIA
Contributing FINISH PRODUCTIONS Melbourne, AUSTRALIA
Contributing 2 FLAGSTAFF STUDIOS Melbourne, AUSTRALIA
Contributing 3 PACIFIC BRANDS UNDERWEAR GROUP Hartwell, AUSTRALIA

Credits

Name Company Position
James McGrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Chief Creative Officer
Paul le Couteur Flagstaff Studios Sound Designer / Engineer
Michael Derepas Clemenger BBDO Melbourne Planning Director
Anthony Phillips Clemenger BBDO Melbourne Creative Director
Richard Williams Clemenger BBDO Melbourne Creative Director
Tony Rogers Guilty Productions Director
Marin Johnson Guilty Productions DOP / Cinematographer
Richard Hamer Guilty Productions Editor
Jason Byrne Guilty Productions Producer
Simon Lamplough Clemenger BBDO Melbourne Group Managing Partner
Kellie Lennon Clemenger BBDO Melbourne Business Director
Grant Oorloff Clemenger BBDO Melbourne Account Director
Emily Small Pacific Brands Underwear Group Head of Marketing - Bonds

Brief Explanation

We created an execution to run on a digital billboard that hung in the middle of the Melbourne CBD. The giant billboard measured 24 metres in height. The execution featured a pair of giant testicles, from Bonds’ much loved “The Boys” campaign. The digital billboard received a live RSS feed of the weather and displayed the current temperature at the site. The pair of testicles then reacted based on the weather. If it was hot they descended to the bottom of the billboard and fanned each other and wiped their brow, if it was cold they shrunk up to the top of the billboard shivering. We even allowed for them to blow from side to side if it was windy.