| Title | OPEN ROAD PROJECT |
| Brand | TOYOTA |
| Product / Service | TOYOTA I-ROAD |
| Category | D02. Use of Ambient Outdoor |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Michitaka Iida | Information Services International-Dentsu, Ltd. | System Producer |
| Kazuhiro Shimura | DENTSU INC. | Creative Director |
| Masayuki Umezawa | DENTSU INC. | Account Executive |
| Wataru Shiotani | DENTSU INC. | Account Executive |
| Kotaro Sasamoto | DENTSU INC. | Business Planner |
| Tetsuji Nose | DENTSU INC. | Business Planner |
| Yukiya Yamane | DENTSU INC. | Business Planner |
| Yoji Sakamoto | DENTSU INC. | Communication Designer |
| Minoru Kikuchi | DENTSU INC. | Strategic Planner |
| Takahiro Hayashi | DENTSU INC. | Strategic Planner |
| Rui Egashira | DENTSU INC. | Strategic Planner |
| Kana Kobayashi | DENTSU INC. | Strategic Planner |
| Ryuma Okuda | DENTSU INC. | Communication Planner |
| Yusuke Imai | DENTSU INC. | Art Director |
| Naoki Waraya | DENTSU INC. | Account Supervisor |
| Wataru Inoue | DENTSU INC. | Account Supervisor |
| Tetsuya Sakurai | DENTSU INC. | Account Supervisor |
| Hideyuki Hirai | DENTSU INC. | Account Supervisor |
| Yuki Serizawa | DENTSU INC. | Account Supervisor |
| Junichiro Kubota | DENTSU INC. | Business Supervisor |
| Shun Watanabe | DENTSU INC. | Account Executive |
| Takahide Neki | DENTSU INC. | Account Executive |
| Kohei Nagoya | DENTSU INC. | Communication Planner |
| Tomoyuki Kato | DENTSU TEC INC. | Director |
| Tatsuya Murayama | DENTSU TEC INC. | Producer |
| Syuhei Sakamoto | DENTSU TEC INC. | Producer |
| Chisako Hasegawa | DENTSU TEC INC. | Producer |
| Tatsuo Yamano | DENTSU TEC INC. | Producer |
| Kenichiro Dohi | DENTSU TEC INC. | Business Planner |
| Atsushi Nishikawa | Information Services International-Dentsu, Ltd. | System Producer |
| Tomoko Suzuki | Information Services International-Dentsu, Ltd. | System Producer |
Our idea: to develop a new parking service for the i-ROAD, using the city’s wasted space. We turned our attention to Tokyo’s small unused spots to build a parking network where landowners shared spaces and locals drove and parked to find spaces. We recruited interested test pilots from the web who enjoyed daily mobility as the i-ROAD collected driving and location data. This data became the foundation of a system that autonomously discovered parking, increasing parking spots and making the project a success. The i-ROAD and this service could show more urban areas the advantages of driving the i-ROAD and parking in small spots. This new business model has the potential to improve society, and we're working hard to increase the i-ROAD's value.