| Title | ACTUAL REALITY |
| Brand | JAGUAR LAND ROVER NEW ZEALAND |
| Product / Service | JAGUAR F-TYPE |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | Y&R NZ Auckland, NEW ZEALAND |
| Idea Creation | Y&R NZ Auckland, NEW ZEALAND |
| Media | Y&R NZ Auckland, NEW ZEALAND |
| PR | Y&R NZ Auckland, NEW ZEALAND |
| Production | 8 Auckland, NEW ZEALAND |
| Contributing | LIQUID STUDIOS Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Josh Moore | Y&R New Zealand | Chief Operating Officer & Chief Creative Officer |
| Jono Key | Y&R New Zealand | Head of Planning |
| Victoria Meo | Y&R New Zealand | Account Director |
| Liz Rosby | Y&R New Zealand | Head Producer |
| Guy Denniston | Y&R New Zealand | Creative Director |
| Gavin Siakimotu | Y&R New Zealand | Creative Director |
| Gavin Siakimotu | Y&R New Zealand | Creative |
| Guy Denniston | Y&R New Zealand | Creative |
| Melanie Cutfield | Y&R New Zealand | Senior Account Manager |
| Mike Keen | Y&R New Zealand | Senior Account Manager |
| Amanda Sasano | Y&R New Zealand | Motion Graphics Artist |
Jaguar invited the public at an automotive expo to experience a ‘next-level’ virtual reality simulation. The Jaguar stand featured an F-TYPE, elevated on, what looked like, a large motion simulator platform. Once the passengers were inside and helmeted (and distracted with a pre-ride video) the car lowered and rotated to face the back wall, which was then raised. A precision driver entered and the car was rolled across our purpose-built bridge to the track. The transition to track was choreographed to match the pre-ride video, so there was an in-video reason for the slight bumps and wobbles they felt. Once on the arena, hidden cameras inside the passengers’ helmet went live – they saw exactly what they would be looking at if they weren’t wearing the helmet - and they were taken on an adrenaline-pumping ride before being obliviously returned to the stand, where they were interviewed and the truth, revealed.