MCWHOPPER

Gold Spike
TitleMCWHOPPER
BrandBURGER KING
Product / ServiceFAST FOOD RESTAURANT
CategoryE04. Live Advertising & Events
EntrantY&R NZ Auckland, NEW ZEALAND
Idea Creation Y&R NZ Auckland, NEW ZEALAND
Media Y&R NZ Auckland, NEW ZEALAND
PR Y&R NZ Auckland, NEW ZEALAND
Production FLYING FISH Auckland, NEW ZEALAND
Contributing RESN Wellington, NEW ZEALAND
Contributing 2 MANDY Auckland, NEW ZEALAND
Contributing 3 ASSEMBLY Auckland, NEW ZEALAND
Contributing 4 LIQUID STUDIOS Auckland, NEW ZEALAND
Contributing 5 MATCH PHOTOGRAPHERS Auckland, NEW ZEALAND

Credits

Name Company Position
Josh Moore Y&R New Zealand Chief Operating Officer & Chief Creative Officer
Tom Paine Y&R New Zealand Creative Director
Jono Key Y&R New Zealand Head of Planning
Victoria Meo Y&R New Zealand Account Director
Liz Rosby Y&R New Zealand Head Producer
Sacha Moore Y&R New Zealand Agency Producer
James Wendelborn Y&R New Zealand Senior Designer
Marie-Claire Manson Y&R New Zealand Media Planner
Nicky Greville Y&R New Zealand General Manager - Media
Tom Paine Y&R NZ Creative

Brief Explanation

To raise awareness of UN Peace Day, Burger King did the unthinkable – they called for a ‘burger wars ceasefire’ with longstanding corporate rival McDonald’s, proposing the two join forces to create a symbolic mash-up burger – the McWhopper. The proposal was met by frenzied public support, so McDonald’s drew criticism when they turned down the offer. This prompted unsolicited public responses from four other competitor restaurants big and small - Denny’s, Krystal, and Wayback Burgers (from the USA), and Giraffa’s (from Brazil). Naturally BK accepted all four, and together they created the historic ‘Peace Day Burger’, a symbolic mash-up containing a key ingredient from each chain’s signature burger. Staff from each restaurant jointly assembled the burgers and served them free of charge at a pop-up restaurant in Atlanta on Peace Day, 2015, where they sold out thanks to huge demand.