| Title | BIG KIDS PRESENTS |
| Brand | TATTS LOTTERIES |
| Product / Service | INSTANT SCRATCH-ITS |
| Category | E06. Transit |
| Entrant | GPY&R Brisbane, AUSTRALIA |
| Idea Creation | GPY&R Brisbane, AUSTRALIA |
| Production | GPY&R Brisbane, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Brendan Greaney | GPY&R Brisbane | Executive Creative Director |
| Nick Williams | GPY&R Brisbane | Head of Design |
| Andrew Leftley | GPY&R Brisbane | Senior Art Director |
| Richard Boland | GPY&R Brisbane | General Manager |
| Ricky Harpin | GPY&R Brisbane | Senior Account Manager |
| Fiona Caird | GPY&R Brisbane | Group Communications Director |
| Gill Black | Carat | Business Director |
| Leah Beadman | Apollo Nation | Business Director |
| Luke Maurel | oOH! Edge | Client Service Director |
| Fiona Young | oOH! Edge | Campaign Manager |
| Karine Mac | Tatts Lotteries | Head of Marketing |
| Ann Hooper | Tatts Lotteries | Senior Brand Manager |
| Matt Itzstein | Tatts Lotteries | Assistant Brand Manager |
| Michelle Dyer | Tatts Lotteries | Marketing Coordinator |
Instant Scratch-Its make the perfect last minute Christmas gift but with just weeks until Christmas, they still had $3.5 million worth of tickets to sell. As a last-minute outdoor activation, we gift-wrapped luxury cars and boat and parked them near major shopping centres and tourist attractions with a large gift tag read, ‘The Little Gift that Could Win Big.’ The stunt ran in the seven days leading to Christmas in the key markets of Sydney, Melbourne and Brisbane.