LEAVE ROOM

Silver Spike

Demo Film

Presentation Image

TitleLEAVE ROOM
BrandFONTERRA BRANDS NEW ZEALAND, TIP TOP
Product / ServiceMEMPHIS MELTDOWN
CategoryE01. Non-Standard Indoor Advertising
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Idea Creation COLENSO BBDO Auckland, NEW ZEALAND

Credits

Name Company Position
Nick Worthington Colenso BBDO Creative Chairman
Eddie Thomas Colenso BBDO Senior Account Manager
Steve Cochran Colenso BBDO Executive Creative Director
Brett Colliver Colenso BBDO Senior Art Director
Simon Vicars Colenso BBDO Creative Group Head
Cath Bosson Colenso BBDO Business Director
Tejas Salway Fonterra Brand NZ Production Manager

Brief Explanation

Ice cream advertising in-store is focused on one place – the chiller. This makes it a cluttered environment, where every ice cream brand fights for the customer’s attention. By creating a range of miniature meals and placed them on shelves beyond the chiller, we were able to directly engage, disrupt and influence the customer in their purchase process, and drive them towards the chiller, and towards a Memphis Meltdown. We turned the store aisles, with our miniatures, into an anything but standard media channel.